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Women in Business: Inspirational Stories of Women Entrepreneurs

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Dr. Cortney Baker is an award-winning CEO and author of Unlimited: Conquering the Myth of the Glass Ceiling, a book dedicated to educate, inspire, and empower female entrepreneurs. Now she's bringing the same information to her podcast... Women in Business: Inspirational Stories of Women Entrepreneurs. By highlighting female entrepreneurs who have built successful companies on their own terms, the show empowers the next generation, Millennial women, to close the gender gap in leadership through entrepreneurship. Focusing on current issues and topics, Dr. Cortney and her guests provide real-life, practical advice and strategies for successfully balancing a business and life as busy female entrepreneurs.

Women in Business: Inspirational Stories of Women Entrepreneurs is an entertaining, informative show that inspires women at all levels to lead with integrity and confidence.

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117: How to Build a Service-Based Business That Will Last |A Simple Step by Step Guide to Starting Your Own Business| Dr. Cortney Baker, CEO of KidsCare Home Health
Starting a business doesn’t have to be nearly as difficult as the internet makes it out to be. With the thousands of people searching Google for this every single day, you’d think someone would put together a simple step by step guide to starting your own business. Well, that someone did - me! In this episode of Women in Business, I’m giving you the no-BS, no-fluff blueprint to actually starting your service-based business, bootstrapping from the ground up, just like I did. These are the steps you should actually take with nothing extra thrown in there.  One of the most important aspects to consider when starting your own service-based business is defining who you actually want to serve. You need to get specific here. You’re not going to want to serve every single person in the world or even every woman in the world! A more defined niche will actually help you find clients, not hinder you! Did you know that your limiting beliefs could actually be holding your business back from starting? Trust me when I say that if you want to build your business, you absolutely CAN, no matter what anyone else tells you. You just need to believe in yourself. When it comes to writing your business’s vision statement, I encourage you to think big. Think about what you really want to achieve with your business in 5, 10, 20 years time and write it down. If that’s providing a full-service business with employees, that’s great! If it’s staying as a freelancer, there’s no shame in that. I often tell you that your network is your net worth and this is especially true when starting your business. Find the people in your network who can help you build your website, do your graphics, write your copy - whatever it is you need help with, find someone in your network and build a relationship with them. Above anything else, it’s so important that you just start your business. It’ll never amount to anything if your ideas stay in your head. So here’s to launching imperfectly and growing from there. Are you thinking of starting your business? Do you let imposter syndrome hold you back? Who in your network can help you start your business right now?   In This Episode: Why starting your business doesn’t have to be as hard as the internet will let you believe What steps you should take to actually start your service-based business Why it’s so important to define your target market when starting out How you might be limiting your business vision because of your own beliefs Why you need to think big when writing your vision statement How your network can help you get your business going Why you should just get started with your business   Quotes: “Are you limiting your possibilities because you don’t see it’s possible? Because it is. It is if you have the right guidance.” (14:24) “Your target client isn’t just someone with money or even ‘women’. It needs to be a specific, detailed niche.” (20:55) “Let me tell you something. There’s another saying after ‘you don’t know what you don’t know’ and it’s ‘you don’t know what you do know.’ You have experience, skills, and abilities that people will pay you for.” (21:47)   Links Freebie: Want To Set Your Business Up For Success Guide Find Dr. Cortney Baker Online Follow Dr. Cortney Baker on Facebook | Twitter | Instagram | LinkedIn Join From Side Hustle to CEO on Facebook Subscribe to Women in Business on Apple Podcasts   Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10-secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now! About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness. Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs! Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.
116: How to Chase Vision with Power | Real Talk with Danyel Surrency Jones| Danyel Is The CEO of POWERHANDZ
Entrepreneurship often starts with a vision of what you want to create, but that doesn’t have to hold you back from growing and expanding your mission. Danyel Surrency Jones may have started in a corporate career, but when her husband approached with an innovative sports technology idea, she took the leap into entrepreneurship. Now, alongside POWERHANDZ, Danyel has her own successful business consulting firm. One of the most valuable aspects of business that Danyel has grown over the years is her network. Being connected to other entrepreneurs and strategic partners has allowed for a business and growth that she wouldn’t have achieved otherwise. The only other thing she wishes she prioritized over the years was taking risks earlier because most of her risks have paid off big time. Danyel and her husband started POWERHANDZ to sell one product, but in their 5 years of business, they’re now working in sports technology on a much broader scale. Their day 1 vision hasn’t stopped them from growing and experimenting in other aspects of business. Danyel states that being an authentic leader has been essential in her career and growth. When she’s living and speaking her truth, Danyel has confidently led her team, even when she couldn’t be 100% certain she was leading them to success. It’s that open, honest approach that makes the difference. Being a changemaker and a women in sports technology has not always been easy for Danyel. As a woman, she’s in two male-dominated industries, paving the way for other women to come behind her.  Danyel says that one of the hardest parts of starting her own sports tech business has been creating her own business blueprint. She compares it to opening a franchise restaurant, where you get your entire business and marketing plan laid out before you. Sometimes you have to take risks and experiment in order to make your own print successful. That’s why Danyel believes that entrepreneurs and business owners should be open about their business failures. Almost everyone has them and by sharing these experiences, we all help other business owners avoid these mistakes or work through them. Do you have a day one business vision you’re excited to bring forward? How do you live as your most authentic self? What scares you about starting your own business?   In This Episode: How your network is your best asset and should be nurtured and grown How your company can evolve from what it started Why you don’t let your day 1 vision stop you from getting to your next vision How to be an authentic leader What it’s like being a woman in sports and in tech How do you make the right decisions when you’re starting a company and blueprint from scratch Why entrepreneurs should share their failures as well as their successes   Quotes: “As we look at where we’ve been and where we’re going, like any entrepreneur in hindsight, there’s certainly lessons learned. And there’s a path and things that we may have done differently. But where we’re going today gives me absolute chills.” (15:24) “When we talk about leading from within, it’s being able to be so authentic about who you are, where you’re able to get people to take a risk with you because of that authentic nature.” (20:03) “Starting a business from bootstrapping... that takes a lot of heart and a lot of gut.” (24:08)   Links Find Danyel Surrency Jones Online Follow Danyel on Instagram | LinkedIn Learn more about POWERHANDZ Online Find Dr. Cortney Baker Online Follow Dr. Cortney Baker on Facebook | Twitter | Instagram | LinkedIn Join From Side Hustle to CEO on Facebook Subscribe to Women in Business on Apple Podcasts   Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10-secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now! About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness. Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs! Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.
115: Why Focusing On Being Popular Isn’t The Same As Being Profitable | How To Determine The Key Metrics Of Success| Dr. Cortney Baker, CEO of KidsCare Home Health
It doesn’t matter how popular you are, you have to be profitable to be successful. Creating a successful business is more than just making a podcast or deciding to become a blogger. At the end of whatever marketing and content strategies you put out there, you need to have something that your audience wants to buy. I’m not saying you shouldn’t create a podcast, blog, or other series, but it should definitely be as an extension of your business, not your whole business. Your company needs to sell something that people want to buy. Because only when you’re actually bringing in a profit can your business be deemed successful. In fact, while you might be obsessed with how many likes you get on social media, those numbers don’t really matter! You need to be tracking other business metrics to truly see your success. Metrics like your sales revenue, net income, marketing strategies, and the customer acquisition. So how do you actually track your sales revenue? What factors do you need to keep on top of? Have you noticed a positive or negative trend in your sales? When you look at your sales revenue and industry as a whole, you’ll likely start to see patterns in your income. Pay attention and track everything that’s going on. Next you need to look at all your marketing efforts and track what performs better than others. Because I guarantee you that if you stick to two marketing tactics that are nearly identical, one will bring in better results. Lastly, you need to factor in the cost of your marketing compared to the cost of a new client. If it costs you the same amount of money in marketing as your new client will buy from you, you need to reevaluate. Do you invest time tracking your social media metrics? How do you calculate your sales revenue? What’s going on in your current business industry right now?   In This Episode: How creating additional content to your business is just a tool to grow your brand awareness Why you need to create a company that sells something people will buy Which business metrics actually matter to the health of your business How to track your sales revenue Why you need to keep tabs on what’s going on in your business industry How to effectively track your marketing efforts What is the cost of customer acquisition   Quotes: “If you want a business, you have to have something at the end of that line that people will find valuable enough to exchange value for. Period.” (6:53) “When figuring your sales revenue from this month to the next, you need to indicate what factors in the market have changed that would possibly affect that number either positively or negatively.” (10:32) “You have to isolate your independent variables so you know which one is moving the needle.” (16:49)   Links Freebie: Why Being Popular Isn't The Same As Being Profitable Find Dr. Cortney Baker Online Follow Dr. Cortney Baker on Facebook | Twitter | Instagram | LinkedIn Join From Side Hustle to CEO on Facebook Subscribe to Women in Business on Apple Podcasts   Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10-secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now! About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness. Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs! Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.
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Podcast Details
Started
Jun 19th, 2018
Latest Episode
Nov 14th, 2019
Release Period
Daily
No. of Episodes
117
Avg. Episode Length
31 minutes
Explicit
No

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