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Women in PR

Ana Adi

Women in PR

A weekly Business podcast
Good podcast? Give it some love!
Women in PR

Ana Adi

Women in PR

Episodes
Women in PR

Ana Adi

Women in PR

A weekly Business podcast
Good podcast? Give it some love!
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Episodes of Women in PR

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The pandemic has brought communicators a variety of challenges, greater pressure and visibility and a renewed sense of value. It also required reorganization and rethinking of both delivery and process. Just think of all in person meetings that
Is there something that unites PR practice globally? And more importantly, is there something that the PR practice as a whole can identify as its ideal professional self? Anne Gregory will help us find some answers to these questions. She is c
I met with Marian Salzman, Senior Vice President, Communications at Philip Morris International, for a fireside chat at the Global Communication Summit in 2020. At PMI, her work is focused on designing a smoke-free future as the company embark
There’s often talk about international public relations yet it doesn’t seem to be very clear what exactly do we mean by it: PR work done by the same organization in multiple countries, PR work done together with an international team. What’s mo
How can teams perform better and how can team members work better together. In this week's episode we talk about alignment as a process, the science behind it and the applications in practice.
Today we’ll focus on public relations for social justice, on the times when activism is public relations. To do so, we’ll also consider whether public relations practitioners themselves should be change agents. And we’ll be introducing a new vi
Diversity and inclusion have become such a big thing recently… especially after the #blacklivesmatter protests in the USA in 2020, companies around the world (or perhaps their communication teams) felt that it was about time they spoke about th
From the PR fields of activity, corporate communications is still the most visible and praised, as is media relations. But it is really non-profit organizations that have been innovating in the field and they have been making an impact, in the
We have often spoken about what practitioners and academics perceive to be the role and mission of public relations and communications. And while discussing strategy, measurement and evaluation and thus research, two issues in particular keep p
It was 2019 when the Oxford Dictionary added the term “fake news” to its list of definitions. It turns out that the term has been around since the 1890s – something to do with a story about a mine in Milwaukee! Anyways, for communicators, fake
Today we’re travelling back in time to the Kommunikations Kongress, one of Germany’s biggest events for communication specialists. Last year it was among the first ones to go hydrid featuring everything from face-to-face socially distanced sess
Season 2 of Women in PR: an exceptional series, recorded in exceptional circumstances with exceptional people: guests, producers and supporters alike.Like with the previous edition we’ll swing between research and practice and travel from Ge
There’s so much discussion nowadays about leadership and management styles and so much questioning of whether gender makes any difference. There’s equally as much talk about PR’s ability to talk and do business. So, for this episode we’re turni
Are you still using AVEs, advertising value equivalent, to report your PR success? That’s bad, really bad. There are ways in which public relations contribution to the organizational success can be assessed and that requires long term measureme
Can public relations practitioners be activists in their own organizations and oppose, stand up, speak against practices or decisions they think unethical or unjust? Should they risk their jobs? And if they do, how can they avoid deepening exis
Who takes care of the PR practitioners and their mental health? With an always-on type of work culture prevailing, how do we take care of colleagues and who do we ensure that we, personally, can do both deep work or that we can disconnect to re
PR girls. PR bunnies. PR mause. What comes to mind when you hear such descriptions of communication professionals? How are they dressed?Dr Kristin Demetrious is our guest this week. She’s the co-editor of the book “Gender and public relations
The workforce in PR and communication agencies in particular is primarily female. Female staff in German PR agencies represent about 69%, in the US is at over 70 percent and in Romania above 95 percent. This is what we call feminization of t
What do you think of when someone mentions “public relations”? What images come to mind: is it someone behind the scenes organizing an event, is it someone speaking with the press on behalf of an organization, is it someone deeply absorbed into
P.T. Barnum, Ivy Lee, Arthur Page, Eddie Bernays: the fathers of public relations. American, white, males. And then there’s the history of PR presented often as a linear, constant improvement, englighting…from manipulation and propaganda, to p
Why do people get into PR? If you go ask communicators around about their jobs, they’ll tell you it’s frustrating but fun and that it’s the variety and diversity of their daily tasks and environment that keeps them into the profession. More tha
The C-Suite – is that something you strive for or where you are invited in? And more importantly, as a communicator, how do you make yourself listened to once you get there? The management paradigm, of which Grunig and his excellence theory
Women in PR is a weekly podcast about inspiring women that have embraced PR and made it shine, changing it for the better every day. It’s about mentors, founders, researchers, role models, leaders. Women in PR is hosted by Prof. Dr. Ana Adi,
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