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Episode from the podcastWomen to Watch Media® with Sue Rocco

Susan McPherson, McPherson Strategies

Released Monday, 18th October 2021
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Susan McPherson shared the story behind her title with us on Sunday, October 17th, 2021.
Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, …. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy, and contributing to the Harvard Business ReviewFast Company, and Forbes. She has appeared on NPR, CNN, USA TodayThe New YorkerNew York Magazine and the Los Angeles Times.


"As the youngest of three and "teeny tiny" in stature, Susan always felt compelled to speak up. It served her well in life as she recognized the ability to speak to others in an authentic and curious way would often lead to opportunities. She also lost her mother in a tragic accident which placed even more emphasis on the importance of meaningful relationships over living with the goal of "what can I get?" Wise words from a champion connector."

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