We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

Listen to the full episode to hear:

• How the economy moves in cycles of stability and crisis, so you can look to the horizon
• Why having a thriving business is more than just being profitable
• Why you need to focus on the real people and the real problems you solve for them, not your ideal client avatar
• Five growth models for your business, and why you only need to focus on one of them
• The three core products your business needs

Learn more about John:

• JohnMeese.com
• Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)
• Connect with John on LinkedIn
• Thrive School Podcast

Learn more about Gillian:

• Join Startup Society (promo code: earnmore)
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Resources:

• Survive and Thrive Playbook
• Ray Edwards’ OPEN Buyer Awareness Scale