If you’re not playing the game, you’re not going to win the game.

Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.

Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done.

I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator.

Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming.

I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy.

Listen to the full episode to hear:

• How Jessica structures her various content platforms and social media in her funnel, and why
• Why you should repurpose topics, but not content across platforms
• Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows
• How she mixes planned content with off-the-cuff observations, and where those posts go

Learn more about Jessica Stansberry:

• Hey Jessica
• Facebook: @heyjessicallc
• Instagram: @jessicastansberry
• Hey Jessica Podcast
• Jessica on YouTube

Learn more about Gillian:

• Join Startup Society (promo code: earnmore)
• Profit Planning Challenge
• Get in touch!