Not only is innovation perhaps one of the most overused words in business, it also might be one of the most misunderstood.

Many people think of innovation as “eureka” moments. It’s not. Those are “eureka” moments. Instead, as you’ll hear, innovation requires purpose, design, process, and, yes, the room to take some chances.

Lee Clark-Sellers is the Innovation Officer at Ply Gem Industries. Sellers is systematically integrating innovation into the all areas of the company. And if you don’t think you can find innovation in the exterior building products industry, well, that may be another misunderstanding.