Find the show notes to this episode and pick-up a free ebook with writing tips over at writewithimpact.com/episode33

This episode is all about using the power of storytelling to have more impact with your communications at work.

My guest Paul Smith is the author of a bestselling book about this topic, “Lead With a Story”. Before writing his book and launching his career as a speaker and corporate trainer helping people to develop their storytelling skills, Paul headed up the market research group for a $6 billion division of consumer products giant Procter & Gamble.

In his book, and on his popular podcast that goes by the same title, Paul shares stories of how people have used the power of storytelling to make break-through changes in their relationships at work, and how they’ve used storytelling to inspire others to rally around a vision or a cause, and substantially improved their ability to have impact.

In addition to sharing some fascinating stories, Paul gets very practical in this episode, and shows you how, for example, you can take the typical, boring corporate email, and transform it into a powerful tool for inspiring change and encouraging the flow of innovative ideas in your organization.

If you’re wondering how to have more impact as a leader and communicator - no matter how big or small your company might be - then you’ll want to hear what Paul has to say about the power of storytelling.

Paul is a master at telling stories that have impact. Several of the stories he shares in his book and on his podcast are actually quite moving and as a result, truly memorable.

I think you can learn a lot about the craft of storytelling and how to apply stories to your communications, whether you’re writing an email to a colleague, or writing a blog post, or preparing a presentation or speech.

Find the show notes to this episode and pick-up a free ebook with writing tips over at writewithimpact.com/episode33

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