When is obvious the enemy? Byron talks to Rohit Bhargava, best selling author, speaker, and founder of the Influential Marketing Group, about his latest book, Non-Obvious. In Non-Obvious, Rohit writes about how to discover emerging trends through observation. Learn what Rohit thinks will happen if companies ignore digital trends, and what the meaning behind the "spoon code" is. To catch more of Rohit, visit http://www.rohitbhargava.com/.