Your Hosts: Dan, Erin, Brandon, and Howard Branding, in marketing terms for writers, is the process of establishing a recognizable identity—a brand— for you and your works in the marketplace of readers, and people who buy things for readers. In this episode we talk about what our brands need to be doing for us, and how we go about getting them to do that. Credits: This episode was recorded by Marshall Carr, and mastered by Alex Jackson

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