This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).

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Episode Transcript:

Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna.

Giovanna Angulo: Hello. How are you?

Areej: I'm great. Thanks. It's so good to have you here with us.

Giovanna: I'm so excited to have this topic talked about.

Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing."

Giovanna: Great.

Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO?

Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global.

The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that.

Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when...

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