The soda market is shrinking. People are realizing that all sodas, even diet sodas are not good for them. But, they still want that taste & satisfaction. So where do they turn? Enter a new product that I believe is creating its own unique space. Wave soda is tucked into a space between health drinks, 0 flavor carbonated drinks, and regular soda. And its market share is growing. Rapidly. Our guest this week is CEO & Founder of Wave Soda, Nat Noone. We discuss how he came up with the idea, his career setbacks, the courage to re-start, fundraising, and where his company can go. Very candid and revealing chat about a company that isn't fully grown yet.

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