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If you had to focus on just one goal at a time do you think you’d progress faster or slower than you are now? Much faster, according to our guest for today’s episode, Noah Kagan.

Noah is the founder of AppSumo, a site dedicated to providing entrepreneurs with the greatest and geekiest products they need.

The site was launched in January of 2014 and by the time this airs will have reached over a billion people. And that was Noah’s first goal for the company: have a billion people visit the site. He was committed to reaching that goal, and wasn’t going to focus on anything else until it was achieved.

In this episode, you ll learn about:

• What is OTE and how should you use it when hiring in your business?
• The #1 problem for every business is the same, what is it?
• What is the difference between efficiency and effectiveness?
• The top two struggles every business owner faces.
• How AppSumo reached 1 billion people in their first year.
• Why going bold is always the best option.
• Much, much more!

Share the Tweetable: “If you have two choices, chose the more bold choice.”  [Tweet This!]

Items mentioned in this episode:

• SumoMe.com – Free online marketing tools!
• AppSumo
• Essentialism, by Greg McKeown
• Great by Choice, by Jim Collins
• Built to Sell, by John Warrillow and Bo Burlingham
• Small Giants, by Bo Burlingham
• Noah on Twitter
• Noah’s Blog – OKDork.com

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Noah said stayed focused on that one goal made all the difference. It was a bold choice on his part, and it worked. On today’s show we talk about being bold in a see of “middle ground” and why going big and bold is so much more effective.

We also discuss the top two struggles all business owners face. The first hurdle is the first year. Year number one of any business is going to be a grind, it’s going to be difficult.

Noah says if you know that going in to that first year it’ll be a lot easier to navigate. But there’s no escaping it, you can’t cut corners and avoid it so just know your first year will be a challenge and dig in.

The second obstacle all business owners have to overcome is knowing when and who to hire. You have to know when you need help and you have to hire appropriately.

At first Noah simply hired anyone who could do the job, even if they weren’t the best. As of today he’s learned through trial and error to hire the best and only the best. So when you’re ready to hire, ask yourself who can help you grow your business the best? Your answer is who you want to hire.

Noah and I also chat about how he structures his week to get the most done, why focusing on just one goal has been so effective for him and how to work efficiently rather than effectively. Check out the full scoop on today’s show!

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The post NBP083 -­ Startups, Ruffling Feathers and Marketing Like Mad, with Noah Kagan appeared first on ChrisDucker.com.