Ep. 38 | How an Unlikely Entrepreneur is Closing the Customer Insights Inequality Gap | with Leslie Na

Released Wednesday, 17th April 2019
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Leslie Na has been an incorrigibly curious customer researcher for the past 12 years, but now she is launching Truth Bomb, the only customer insights, research, and strategy agency that exclusively serves startups to mid-sized businesses.   She found that there was an inequality gap in the industry: The #1 factor that divides the successful few from everyone else is customer understanding and the ability to apply that insight throughout a business, and billion-dollar companies do this every day – but small- to mid-sized businesses don’t always have access to that data, the knowledge necessary to get the insights, or the infrastructure necessary to apply those insights. And that’s where Truth Bomb comes in.   To learn more, and for the complete show notes, visit: YourBadassJourney.com   Resources: Your Badass Journey is produced by Podcast Masters

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