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Episode from the podcastYour Own Thing

Better Writing Starts With The Title

Released Monday, 20th November 2017
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Here's a quick level-up for any type of writing you do: start with the TITLE before you do ANY of the actual writing.  But for this to work, you have to understand WHY this hack is effective.  In this episode we look at tons of examples across all writing industries: books, blogging, songwriting, script-writing, etc. And we give you a couple tips and tools to optimize your headline-writing game.
Music written and produced by Ben Murray-Smith and Julian Avila