Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

How You Test Ideas Determines Your Success

Oct 23rd, 2023 11m 6s

We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it. Sign up for the newsletter at RichInstinct.com

Why the Powerful Work Like Lions

Oct 17th, 2023 11m 27s

The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow. Sign up for the newsletter at RichInstinct.com

Why Good Ideas Need Great Names

Oct 7th, 2023 18m 34s

Austin Kleon said “an idea is gold only if you name it.” I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, t

Your Price Is Never High, Just Misdirected

Sep 24th, 2023 12m 13s

The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment. Sign up to the weekly newsletter a

A Normal Life Is Far From Normal

Sep 18th, 2023 11m 8s

Most people want a “normal” life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices. The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They b

Everyone Should Be a Business

Sep 11th, 2023 11m 11s

Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun. Remember, the best way to keep up with all new episodes and everything that I do is by signi

Money Is Not Material, It Is Spiritual

Sep 5th, 2023 10m 45s

A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots. Read the book that this podcast is based on, it's called Rich Instinct. It's

One Big Score Covers All Small Losses

Aug 28th, 2023 12m 27s

George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses. Gary Vee knew this too. This week we dive into this topic of lining up one big

Rich Instinct: The World Is Yours if You Can Spot Its Lies

Aug 15th, 2023 8m 4s

This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives th

How to build a brand that sells at Sephora and QVC with Angelique Velez

Sep 23rd, 2020 36m 18s

Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC. Angelique didn't know it at the ti

Find Your Special Thing Or Fail - with Steve Lucin

Sep 14th, 2020 27m 46s

Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster. His secr

How To Profit From Your Problems

May 29th, 2019 21m 24s

In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that

Why Goals Are Best Accomplished Indirectly

May 8th, 2019 28m 14s

Andy Warhol and Bill Murray were right all along. They practiced a certain strategy that is easy to comprehend, but tough to master. They understood human nature and that our goals are best accomplished indirectly. In this episode we hear exam

Geniuses have a hammer, and their skill is in looking for nails

Jun 20th, 2018 15m 23s

What does a genius know that normal folk don't know? How can we give our work, and art, and businesses the best chance at success? In this episode we look at masters of their craft --like Stephen King, Elon Musk, Aaron Sorkin, and Michael Bloo

If everything seems under control, you're not going fast enough

Jun 13th, 2018 20m 16s

The key to winning a car race is the same key to building a successful business, and it's the same way you make great art. I made a huge mistake recently, in this episode I compare that with examples from the entertainment industry like Elizabe

Better Writing Starts With The Title

Nov 20th, 2017 18m 4s

Here's a quick level-up for any type of writing you do: start with the TITLE before you do ANY of the actual writing. But for this to work, you have to understand WHY this hack is effective. In this episode we look at tons of examples across

Good News Comes in Twos

Oct 5th, 2017 3m 21s

Good news all around... Oh, and I just launched a new podcast, check it out at http://RenditionPod.com New stuff coming for Project Book in 3... 2...

One Christopher Nolan Movie Scene Taught Me All I Know About Great Writing

Aug 14th, 2017 26m 55s

Christopher Nolan is one of today's MASTER filmmakers. He's gotten to this level because all his movies have substance, but also, are SUPER-entertaining. One of his movies stands above all though, and one scene in that movie taught me EVERYTHI

Theory of 2+2

Jul 25th, 2017 17m 3s

Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention...

Testing is Where Value Lives

Jul 25th, 2017 13m 10s

How can the small guy win in today's world? We pit some big guys vs some underdogs in this episode. Listen to a few entrepreneurs break it down for us.

Bitter Truth About How We Learn

Jul 20th, 2017 15m 2s

Movies are a BAD example to follow. When it comes to learning, there is a bitter truth that most creators typically ignore. In this episode we dig up research from Robert Greene and some wise Venetians who know very well what it takes to Master

Two Reasons Why Your Work Hasn't Gotten Noticed

Jul 12th, 2017 11m 2s

You feel there are many reasons why you're struggling to break through with your work. I tell you that there are really only two. Everything falls under one of these categories. Let's talk it out!

Best Time To Build Your Audience

Jul 10th, 2017 15m 52s

Be thankful that you don't live in 1899. Or in 1932 when Henry Ford was battling the Auto industry. Matter of fact, be thankful that you are a creator in no other time but TODAY. In this episode we bring in stories from Business, Music, and He

Which Kind of Problem-Solver Are You?

Jul 7th, 2017 14m 4s

I've been thinking about this a lot. I noticed there are TWO main types of problem-solvers out there, and they're VERY different. I had a gut-check moment and I realized we're thinking about this all wrong. So in this episode I challenge you