Today's episode is a special one. Join Wilbur and Norris as they chat about what the past 10 years of Youtech means to them. And in case you were wondering—no, they aren't debating this time.

Content vs. Design

May 6th, 2022 17m 42s

Episode Highlights1:35 - Great Content Doesn't Ensure Reads4:55 - Content Converts...Design Draws In7:03 - Fitting Words Around Design9:02 - "A Picture Is Worth 1,000 Words"10:10 - "I Don't Need 1,000 Words"13:25 - Selling Some

Sales vs. Marketing

Mar 31st, 2022 20m 37s

Episode Highlights1:22 - Market Well Instead of Hiring More Salespeople4:55 - Get More Potential Customers With Sales7:45 - Marketing Establishes Trust (Just Like Sales)11:50 - A Lot of People Prefer Personal Sales16:43 - The Cons

Should Your Business Exist in the Metaverse?

Mar 11th, 2022 16m 50s

Ah yes...the Metaverse. For some, it's still a foreign concept. Others have already bought their first virtual real estate (hi, Snoop Dogg).Regardless, the Metaverse opens up the conversation for how business will be conducted in the virtual

PPC vs. SEO

Mar 3rd, 2022 15m 16s

Episode Highlights1:05 - The Best Long-Term Strategy2:58 - How To Get Instant Results5:07 - Less Money, More Benefit8:45 - PPC or SEO: How To Choose13:29 - Diversification...AlwaysSo...whose side are you on?

Should You List Pricing on Your Website?

Feb 15th, 2022 16m 10s

Episode Highlights3:07 - Pricing Puts You in a Box4:51 - "I'm Wasting So Much Time Here"8:42 - Pricing & the Complexity of the Solution14:50 - To Price or Not To Price: The AnswerSo...who won this debate? Let us know.

Explaining the Metaverse

Dec 3rd, 2021 14m 3s

Episode Highlights1:07 - Digital Is the New Reality7:32 - How Tech & Marketing Create Demand12:58 - How Marketing Will ChangeP.S. Meta might be a bit ahead of its time, but it’s something to keep an eye on and adopt early before the metave

Thinking About the Opportunity Cost

Nov 18th, 2021 24m 58s

Episode Highlights2:09 - Do Something You've Never Done Before—It's Important8:41 - Good and On-Time VS. Perfect and Late13:48 - Try...Just Try16:39 - Perfectionism: The Enemy of Opportunity21:20 - Comfortability: The Enemy of ProgressP.

Make Sure You Nail Your Product Positioning

Nov 11th, 2021 16m 18s

Episode Highlights4:45 - Marketing Can Only Take You So Far5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb)10:20 - Don't Be Afraid To Kill It—or

People—Your Most Valuable Resource (w/ Donnie Bedney | PSP Metrics)

Nov 1st, 2021 44m 44s

Episode Highlights7:20 - The Great Resignation & Post-Pandemic Reality12:49 - How To Tell If Your Work Model Works21:24 - Build a Better Business With Personal Branding33:53 - People Over Brands, Every Time41:26 - Is Your Vision Big Enough

Going DTC | Transitioning to E-Commerce (w/ Teddy Findysz of K&S Metals)

Oct 14th, 2021 33m 52s

Episode Highlights9:10 - How Amazon Drove Up Revenue For K&S10:54 - Instantaneous Transactions Are Changing the Game18:05 - Decreasing Customer Friction Leads To Business Growth 22:30 - Represent Yourself With E-Commerce24:43 - Make Money

Just Build a New Website Already

Sep 27th, 2021 7m 29s

Episode Highlights0:46 - The Two Types of People Who Visit a Website2:45 - Why a New Website Is Important6:40 - A Website Is Worth the Money, Every TimeP.S. If your website sucks, you might as well throw in the towel on everything else dig

How to Budget the Correct Way

Sep 13th, 2021 17m 7s

Episode Highlights1:10 - What Should Your Marketing Budget Be? 4:42 - Long-Term Marketing vs. Short-Term Marketing6:00 - In-House Marketing vs. Outsourcing 10:05 - Prioritization: Knowing When to Outsource13:15 - Final Advice: Budget, Take

B2B Marketing Has a Demand Problem

Sep 2nd, 2021 20m 29s

Episode Highlights0:35 - B2B vs. B2C2:33 - The Problem With B2B Marketing5:30 - B2B Marketing: Free Value 7:53 - The Power of the Funnel 14:00 - Nurturing Your Leads16:00 - B2B: Variables To ConsiderP.S. If you're not building a funnel,

Copywriting Is NOT What You Were Taught in School

Aug 6th, 2021 19m 41s

Episode Highlights1:11 - You're Taught To Be Wordy3:20 - Clarity Over Creativity5:40 - Write the Way You Talk9:50 - Features vs. Benefits11:50 - Hook, Proof, Offer17:20 - Hierarchy of NeedsP.S. Clarity > Creativity. People need to know

Current State of Marketing 2021

Jul 30th, 2021 20m 16s

Episode Highlights1:25 - The Boom of Ecommerce 2:47 - When Others Are Scared, Make Your Move5:15 - Getting Into the Digital Space 7:30 - Grab Market Share; Don't Lose It 15:16 - Top Marketing Services To Invest InP.S. Anyone else ready f

You're Probably Not Emailing Enough

Jul 22nd, 2021 22m 7s

Episode Highlights5:12 - Using Email To Humanize the Brand6:40 - Different Email Platforms9:50 - Emails That Come From CEO or Founder10:53 - Is It Valuable to the Customer? Send it11:47 - Spammy Emails To Avoid18:05 - The Benefit of Inter

Mask Off: Are We Finally Returning to Normal?

May 27th, 2021 21m 37s

Episode Highlights4:31 - What's Next In Marketing5:58 - Industry Ups and Downs9:41 - The Inflation of Salary12:41 - The Benefit of Company Culture17:25 - Now's the OpportunityP.S. If you're looking for a sappy, emotional episode about ho

What To Know Before Building an App: Focus on Providing Value

May 20th, 2021 19m 13s

Episode Highlights1:45 - The Biggest App Factor: Cost3:10 - Creating Value for Your App 3:46 - Efficient App vs. Innovative App5:04 - The Process of Developing an App 13:16 - Your App Will Never Be Perfect15:43 - What To Know: Android & i

Media & Marketing: An Inside Look at the 3 Cops Talk Podcast

May 13th, 2021 27m 20s

Episode Highlights3:00 - Media and Marketing 5:50 - Honest Media 12:33 - 3 Cops Talk Podcast 15:00 - Creating Conversation via Marketing 16:11 - Every Company Should Have Their Own MediaP.S. Have the hard conversations, or else they'll h

Do You Have More Time or Money? Here's What to Prioritize in Your Marketing Strategy

May 6th, 2021 22m 37s

Episode Highlights0:34 - The Basic Marketing Framework1:23 - Pre-Existing Demand? Search3:30 - No Pre-Existing Demand? Social 10:31 - More Time Than Money? Content 16:49 - More Money Than Time? AdsP.S. You also want to be where your targe

Top 5 Social Networks in the US: How Do They Stack Up?

Apr 29th, 2021 12m

Episode Highlights0:42 - The Most Popular American Platform List 6:00 - #1 American Platform: Youtube 7:25 - Facebook Isn't Cool Anymore8:14 - The Underrated Platform: Pinterest 9:39 - Connection vs. ContentP.S. Went with a shorter pod th

Timid Salespeople Have Skinny Kids

Apr 22nd, 2021 26m 56s

Episode Highlights1:15 - Believing In the Product You Sell1:47 - Timid Sales Guys Have Skinny Kids5:57 - Selling Yourself vs. Selling the Product14:30 - Our Sales Strategy 18:16 - The Pros and Cons of Sales19:47 - Marketing and Sales Rela

Dave Gerhardt | Marketing | B2B Marketing | Season 1 BONUS Episode

Apr 15th, 2021 44m 53s

SEASON 1 BONUSIf you don't know DG, he's one of the most influential B2B marketers in the entire world right now. If any episode is a must-listen, it's this one. It's packed with good content.Episode Highlights1:12 - Using Your CEO to Market

What You Actually Need to Know About SEO w/ Tara Hughes

Apr 8th, 2021 29m 8s

1:10 - The Benefits of SEO 5:44 - The Power of Transparency 8:44 - New Google Update: What To Expect 10:22 - The Day of the Yellow Pages Are Gone12:15 - How SEO Works15:09 - How Valuable Content Impacts SEOP.S. Tara is starting her own SE