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As the National Aquarium’s director of Marketing Programs, Emma Wesoloski is no "fish out of water" when it comes to leading marketing efforts that drive attendance and enhance her organizations brand within the community.Located in Baltimore,
Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas.Jennifer Barbee, CEO, and Kristen Cruz, President, of Destination
Bartender turned distiller and CEO, Jaime Windon tells us how Lyon Distilling succeeds with a very "anti-forced marketing" perspective. She feels that giving people something of value is the best marketing there is and shares several examples o
Chris Riehl, of Baltimore Rent-A-Tour, provides custom tours to a variety of locals and visitors alike, giving them a great taste of the Maryland and DC metro area. He joins Whitney Hahn on the Zesty Marketing Podcast to discuss how he makes th
Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities to do so through the use of traditional media like print news, magazines,
The Mid-Atlantic Tourism Public Relations Alliance (MATPRA) is a cohesive tourism unit comprised of Delaware, Maryland, Virginia, West Virginia, Pennsylvania, and Washington, DC! They serve travel journalists from across the country and their D
People are catching onto the “buzz” about honey wine at Orchid Cellar Meadery & Winery in Middletown, MD. Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from
A bayside campground unlike any other, Buttonwood Beach is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells b
The Good People, Good Marketing Podcast is hosted by Adam Walker, co-founder of Sideways8 Interactive, a web design and digital marketing firm based in Atlanta, Georgia. Our very own host of the Zesty Marketing Podcast (and managing partner of
This week's guest, Natalie Lauzon, is the Business Development Manager for 50 Degrees North, a travel operator specializing in the Scandinavian and Nordic countries. Natalie will dive into how she and her company craft unique custom-made tours
Whether you're a beachside resort town, a big bustling city, or a quaint rural county, Tom Merrick has the same advice for you: find your "One Thing." Just one thing that will guide your marketing and bring more people to your destination. Tom
Tenth Ward Distilling in Frederick, Md, is known for creating Maryland's first absinthe. Owner and "boss lady," Monica Pearce talks about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club
Want to learn the secret to which images attract more guests to your destination? Then listen to this week's episode with Andrew Woods of Digital Edge Marketing! Digital Edge is an agency in Jacksonville, FL, that specializes in digital marketi
When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s ca
Eight Oaks Craft Distillers is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad Butters, a former military pilot, is the CEO and co-founder. Chad and his crew grow all of the
Are you inspired by nature and sustainability? Well, Norway's tourism industry thrives on both of those things, and it shows in the way they market themselves as a destination. Beate Gran is the Digital Marketing Manager for Visit Norway, and o
As a fairly new form of entertainment, escape rooms can be tricky to market to an unaware public audience. Well, Chris Sparks has it all figured out. Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned busi
Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self
We know as well as you do that marketing an entire city, region, or county is not a easy job — and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell
While our guest for today isn't Yogi Bear, we've got the next best thing: Jim Westover, Vice President of Product Development and Sales for Yogi Bear's Jellystone Park Camp-Resorts. This summer, Jellystone ran a wildly successful "Camping Hack
Imagine you're responsible for marketing an international tourism hotspot of America: Washington, D.C., Maryland, AND Virginia. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital R
Crack open a cold one and hear Whitney and guests Ben Savage and Erin Weston of Flying Dog Brewery open up about their marketing methods and how they've turned around a legal battle for their First Amendment rights to benefit their brand identi
Natasha Baihly, this week's podcast guest, is the President of River & Trail Outfitters, an outdoor adventure sports company in Knoxville, Maryland. As a marketer of an action-packed recreation business, Natasha knows the importance photos and
This bonus episode with Katie Denis, lead researcher of Project: Time Off, delves into the importance of taking time off from work as both a benefit to yourself and your company, and how planning your vacation days ahead of time will ensure you
McClintock Distilling Company is the first and only organic craft distillery in Maryland. While it may still be considered a startup, McClintock has quickly grown its customer base, remodeled its building, and developed community partnerships t
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