As the National Aquarium’s director of Marketing Programs, Emma Wesoloski is no "fish out of water" when it comes to leading marketing efforts that drive attendance and enhance her organizations brand within the community.

Located in Baltimore, Maryland, the National Aquarium has been consistently ranked as one of the top three aquariums in the nation, hosting more than 51 million guests since it opened in 1981. 

At the head of the Aquarium’s paid marketing strategy, Emma recently worked to find a new agency partner to help the Aquarium develop an integrated campaign that would align their owned and paid channels, as well as drive attendance and revenue.

Let’s dive in to hear more about Emma’s experiences in marketing tourism and non-profits.

The Zesty Marketing Podcast takes a summer hiatus until September, when we return with an all-new format. Stay tuned for details!

Resources: National Aquarium website
CAMPAIGN VIDEOS: "The Water is Calling"

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