ASOS customers can now shop the latest fashion with Google Assistant. Enki, the ASOS shopping guide, shows customers the top new products across ASOS LONDON, 11th October 2018: ASOS, the global destination for fashion-lov...
Translating the recent happenings in voice news into insights and recommendations for designers, developers and brands. As ever, lots has been occurring recently. In this episode of the rundown, we discuss:The state of voice assistants by Adobe and how we're seeing increased usage in the 'third category'. That is, people are using more in-depth functionality on their voice assistants. That opens doors for richer voice experiences and suggests that customers can handle more complex, transactional interactions.The picture of voice shopping - thanks to Charlie Cadburyfor sharing - and how voice is being used, not just for making transactions, but throughout the purchase journey and after sales as well. This looks at voice commerce in a more broader setting and shows that there's opportunities for brands in and around the shopping experience, not just at the transactional end.Alexa for business room booking and whether the productivity gain will be worth climbing into bed with Amazon.Skill to skill connections and the potential for joining together voice experiences. Whether that'll take-off and whether there'll be opportunities for paid referrals within skills.AVS for Set-Top-Boxes which will allow set-top-box manufacturers to add Alexa to their devices. Another nod to a multi-modal future.Google Home hub launches without a camera and is yet another sign and the screen and voice will play a joint role in the home.Google rolls out payments for Assistant that lets brands and developers offer digital goods for sale on a one time or subscription basis. Monetisation is creeping upon us and with that comes opportunities for those who can find the right voice experience that's worth paying for.Google Sign-in for Assistant which lets customers sign in to third party actions via their Google account. This is the voice equivalent of the 'sign in with Google' or 'sign in with Facebook' that we see on websites and is a great friction-stripping step for voice.Facebook announce Portal and whether it'll ever catch on.If you have a news story you'd like us to cover in the next episode of the Rundown, or if you have a question you'd like Kane and Dustin to answer, hit us up on Twitter, Instagramor get in touch.
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In this episode, host Travis Neilson interviews August de los Reyes, a UX director at Google, about considering a product’s cultural equity—its noneconomic and nonfunctional benefits—and how that influences a user’s state of being. De los Reyes also touches on everything from game and car design to the Eames’ Powers of Ten to illustrate how zooming in and out of designed systems can help bridge the gap between the designer’s intent, the functionality of a product, and the user’s emotional response. A few highlights: On the challenge of elegant design“Elegance is complexity described in a simple way... I don't think simplicity is an end in itself. There can be things that are simple but not engaging or valuable. On the flip side, there are things that are just too complex to be meaningful. Where design can add value is through elegance—taking complex systems or complex ideas and presenting them in a very simple way.” On the power of cultural equity“What helps drive a consumer towards one car rather than another? I’d argue that it’s neither its functional or economic value, but rather its cultural equity. And what generates that cultural equity is design.” On what designers can learn from video games“The interaction of game design is so well crafted, down to painstaking detail at the mechanical level. It's my hope that we can bridge that kind of care and thoughtfulness into other kinds of software.” Handy info and links for this episode: Google’s G-suite is a collection of cloud-based productivity software, products, and tools developed to enhance collaboration. HBO’s Silicon Valley is an American comedy series about a computer programmer and his friends establishing a startup company in Silicon Valley. Christopher Alexander’s Notes on the Synthesis of Form published in 1964 centers around the process of design and inventing new ways to “display physical order.” The best-selling video game series in history, Super Mario was created by Nintendo and designed by Shigeru Miyamoto. The iconic games follow Mario’s adventures in the fictional Mushroom Kingdom. Learn more about the Mechanics-Dynamics-Aesthetics (MDA) framework, an analytic tool developed by game designers Robin Hunicke, Marc LeBlanc, and Robert Zubek. The two Powers of Ten films, written and directed by Charles and Ray Eames, depict the relative scale of the Universe based on a factor of ten. August de los Reyes is a UX director in the search and assistant organization at Google, where he leads an effort called Ecosystem UX. Before joining Google he was head of design at Pinterest and Microsoft Xbox.