Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-e
When did working 100 hours become the banner for success? And worse, when did it become so damn cool? Luckily, not everyone thinks so. David Heinemeier Hansson is the creator of Ruby on Rails and the founder and CTO of Basecamp. David believes
As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest that’s out in the trenches every
In this week’s episode, I chat with Matthew Tabor. Matthew Tabor works with science and math education channel Vsauce2, hosted by Kevin Lieber. He also engages in channel development and creator management with Direct Artist Management. Matthe
How do you start a tech company when you don’t have a tech background? That’s the position Carrie Griffith was in when she started Little Nugget, a baby photo app that helps parents personalize, organize and treasure their favorite moments. Thi
How do you balance the old with the new? For product companies, knowing your audience and continually evaluating your portfolio is key to driving value for your users. This week on Better Product, we are talking with Amy Reitz (@AmyReitz), Gene
How do you build an audience when you don’t yet have a product? This week on the Better Product podcast, we’re talking with Dave Gerhardt (@davegerhardt), VP of Marketing at Drift and author of Conversational Marketing. When Dave, a.k.a “DG”,
SEGMENT 1 with Elizabeth Pearson, starting at 0:00: LinkedIn is a great professional tool for business development and career networking, but too many people overshare and it can hurt their careers. Elizabeth Pearson shares the de
SEGMENT 1 with Ruth King, starting at 0:00: Many business owners make the same dumb financial mistakes. Ruth King is here to call them out and tell you how to avoid them.SEGMENT 2 with Precious L. Williams, starting at 19:15
SEGMENT 1 with Marcus Sheridan: We all know that video is a powerful sales and marketing tool… but why don’t more small businesses use it? Marcus Sheridan is here to help business owners and professionals get over their fear and aversion to vi
SEGMENT 1 with Ben Pring: We have a social media uncivil war going on in the U.S. and in the world. Fostering extreme viewpoints, addiction, anonymity, and a lack of data privacy… what can be done to tame the monster that social media has becom
SEGMENT 1 with Thomas Michael Hogg: One of the things that Chicago Mayor Rahm Emanuel used to say is “never let a crisis go to waste.” Well, this year definitely has been a crisis and for small business an almost extinction event. So how can yo
SEGMENT 1 with Naz Beheshti: Managing our well-being has been a difficult challenge for every small business owner during the pandemic. Naz Beheshti is here with a simple 3-step solution: Pause, Breathe and Choose.SEGMENT 2 with Tova Sherman: M
SEGMENT 1 with Jeff Immelt: Many former CEOs write books after they retire. But no one has written a book like former GE CEO Jeffrey Immelt. He cites both his accomplishments and shortcomings in what has been called the most honest book that’s