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24 Best Productivity Tools for Podcast Advertisers

Being productive as a podcast advertiser depends on the tools you use — especially if you want to get things done faster. And in a fast-rising world of podcast listeners, it always seems like there’s a new tool to catch up with to make your marketing strategy productive. Explore 24 of the best productivity tools podcast advertisers use to to research, create, optimize and manage their content. We grouped the podcast advertisers’ tools into categories to simplify finding those best suited to your needs.

Table of Contents

To help improve your productivity as a podcast advertisers, we compiled a list of the most effective tools for each category. But first, let’s look at what makes a podcast advertisement effective.

The 3 reasons podcast advertisements are effective

Podcast advertising revenue is at $2B in 2022 and by 2024, it should triple to over $4B. What makes it effective?

Podcast ads are engaging

“Listeners can’t click away from listening once they get into the story. Podcasts aid engagement by giving our listeners something interesting and new every time they listen — and that’s exactly what we want.”

Brian Hong, CEO of Big Easy SEO.

It is more effective to advertise on podcasts because podcast listeners are more engaged. They can listen while doing other things, increasing their concentration, meaning — they can listen even while commuting, doing housework, walking, or working out. 

There is a targeted audience for podcast ads

“Podcasts ads are effective because they speak to the show’s target audience. The ads can have a broad reach and awareness because of their high engagement potential.” 

Augustin A is the Senior Digital at SyndicationPro

Listeners can search a podcast by niche to find the most relevant topics which give brands the chance to speak to a targeted market.

There is a high level of trust in podcast ads

We all tend to trust those we feel are authoritative and credible. The relationships built between podcast hosts/guests through hundreds of shows make listeners more likely to trust their opinions.

A brief explanation of the 9 podcast advertiser tools

  • Email marketing tools for podcast advertisers — to build an email list, send, track emails and drive conversions.
  • Landing page builders for podcast advertisers — templates and guides to create a landing page your audience will love.

Let’s dive into the tools that make a podcast advertiser’s life easier — across each category.

Best-in-class tool for podcast advertisers

Having a tool that can do all your background work for you is a big flex. One that can give you efficiency in discovering, qualifying, and contacting podcasts.

1. Podcast data- Podchaser Pro

Coming from a brand (Podchaser) that provides the world’s most accurate and comprehensive podcast database, Podchaser Pro grants you access to reach , contacts, demographics , and more across 4.5+ million podcasts — making it simple for you to discover, qualify, and contact podcasters.

Podchaser Pro podcast database and metrics

Source: Podchaser

More ways Podchaser Pro helps:

  • It gives you access to audience data, demographics, and contacts for all podcasts in a single place.
  • It provides you with seamless access to Pro data.
  • The podcast contacts database gives you instant access to podcast contacts for campaign planning and execution
  • It helps you conduct research on podcasts that apply to your clients/brand. 

Podchaser Pro Pricing:

Pricing plans ranges from $99/month to $299/month

Podchaser Pro G2 Review

Source: G2

Podcast ads tools for content and copywriting

Writing ad content requires copywriting if you want to make sales. Whether your audience clicks or checks your ads largely depends on the copy they read. But what happens when you’re stuck for words?

These tools answer that. Here are two copywriting tools that can help you choose the right words — rephrase and shorten sentences when brainstorming or facing writer’s block.

2. Copy.ai

Copy.ai finetunes writing. The GPT-3 tool is gaining popularity among content creators for its efficiency and ease of use. Copy.ai makes it effortless to generate quality content when and where you need it — all in a matter of seconds.

Copy.ai interface

Source: Copy.ai

More ways Copy.ai helps:

It generates copy fast for your:

  • Blog 
  • Landing page 
  • LinkedIn ads
  • Product descriptions
  • Headlines
  • Email subject lines 
  • Meta descriptions

Copy.ai Pricing:

  • Free plan — no credit card required — one account for one user
  • Pro plan — $35 per month — one account for five users
  • Custom team plans — for over 20 users

3. Wordtune

Wordtune gives you multiple copy ideas. The tool uses deep learning to suggest alternative phrases.

Wordtune editor

Source: Wordtune

More ways Wordtune helps:

  • Helps you rewrite and rephrase words in a clearer and more compelling way
  • Improves the tone of your writing
  • Corrects grammar errors
  • Improves written communication
  • Can shorten and expand sentences

Wordtune Pricing:

4. Vidyard Script Timer

Here is a platform that lets you write copy and see how long it will take to read — so that you know if your script for a 30-second ad is too long or not.

Knowing how long your script will be in advance, will allow you to make more informed decisions about the video you’re making. 

Viyard video script timer

Source: Vidyard

More ways it helps:

  • Determines how long it takes to read your script
  • Checks how your script length changes if you’re a fast or slow talker

Vidyard Script Timer Pricing:

  • The free plan of up to 25 videos with no detailed analytics
  • Paid plan of $19 per month or $229 per year
  • Custom plans for teams are available on the platform.

Project management and scheduling tools for podcast advertisers

“Having a reliable project management tool — like Trello or Asana keeps track of all my podcast adverts campaigns and their performance metrics. This software helps me stay organized and efficiently plan future ad campaigns,” says, Chief Marketing Officer of Hollyweed CBD, Ankit Batra.

5. Asana

One of the best ways to professionally manage projects and stay organized. If you are managing teams of over two people, Asana is a good choice.

Its web and mobile apps make it easy to stay on track and meet deadlines. Asana also integrates with other tools, tracks project progress, plans sprints and launches successfully.

Asa marketing board

Source: Asana

More ways Asana helps:

  • Use Asana boards to visualize the progress your team has made on projects.

“I highly recommend using tools like Airtable or Asana to keep your ad campaigns organized and on track. These tools allow you to easily monitor the ad’s progress, make changes, and track its success,” Thomas Simon, Marketing Manager of Monitask points out. 

Asana Pricing:

  • Free basic plan — for beginners
  • Premium — $10.99/ month — for teams
  • Business — $24.99/ month — for teams and companies

6. Trello

Tracking projects with Trello gives you visibility and flexibility. Its Kanban board style makes it popular. Thus, Trello has a very simple user interface.

The Trello project management tool is helpful if — you need a visual tool for managing projects and — you don’t need to divide tasks too often between teams.

Trello project board

Source: Trello

With this management tool, you can:

  • Study your workflow
  • Make and assign tasks
  • Collaborate and communicate

Trello Pricing:

  • Free — For beginners or teams looking to organize any project.
  • Standard — $5/ month — For small teams that need to manage work and scale collaboration.
  • Premium — $10/month — For teams that need to track and visualize multiple projects in several ways, including boards, timelines, calendars, and more. 
  • Enterprise — $17.50/ month — For organizations that need to connect work across teams with more security and controls.

7. Evernote

Evernote keeps everything in sync. Whether you’re using a phone, a computer, or a tablet, you have access to all your notes, files, web clips, and images. You can keep track of these ideas, no matter what form they come in, with Evernote’s concise notes and extensive research tools.

Evernote desktop and mobile interfaces

Source: Evernote

Evernote Pricing:

  • Free
  • Personal $7.99 monthly
  • Professional $9.99 monthly

8. Calendly

Goodbye to the days of missing a planned appointment. Calendly is the leading platform for scheduling and managing meetings — setting up meetings without conflict.

Calendly book a meeting

Source: Calendly

“For productivity for podcasters, I highly recommend using Calendly for scheduling purposes. With Calendly, scheduling guest appearances is easier. Guests can pick the day and time that’s most appropriate for them. There’s no need for back-and-forth email communication as the app synchronizes.” — Mark McShane, Managing Director of Sheffield First Aid Courses.

Calendly Pricing:

  • Always free for basics
  • Paid plans at $8 — $12 — $16 per month

Social media marketing tools for podcast advertisers

“Excellent organizational and social media management tools can be significant assets in creating successful podcast ads,” says Thomas Simon, Marketing Manager of Monitask.

A consistent social media presence allows you to address your audience where they are. It’s another chance to share links (blogs, ebooks, landing pages, podcasts, and more) — which increases the number of your viewers and listeners.

With so many popular social media channels out there, managing many accounts at the same time is a daunting task.

To stay efficient, social media marketers who are most proficient use tools to track, manage, and create content for their social networks. Now, what social media tool makes life easier for podcast advertisers?

9. Sendible

Scoring 8.8 in 10 easy-to-use in G2, Sendible made it one of the best social media management tools for its integrations — offering more integration options than some other providers.

It’s the social marketing platform you need if you want to stay efficient. The platform integrates about 17 platforms (Twitter, LinkedIn, Meta, Google Drive, and much more) into a centralized hub and — makes it so easy to conduct various operations with just a few clicks.

Sendible dashboard

Source: Sendible

What makes Sendible helpful?

  • Saves your time – A one-stop shop for managing almost all your social media strategy
  • Shows you the optimal time for posting across all your linked accounts
  • Feature to view upcoming posts in the calendar section
  • The ability to schedule posts in advance
  • It lets you see content from other sources, providing new ideas
  • Team members can review and approve posts

Sendible Pricing:

  • No free plan — but there’s a 14-day free trial with no credit card required.

Premium pricing depends on your preferred package:

  • Creator -$29/month — 1 user — 6 profiles
  • Traction – $99/month — 4 users — 24 profiles
  • Scale – $199/month — 7 users — 49 profiles
  • Expansion — $399 — 15 users — 105 profiles

10. Buzzsumo

Next on the list is Buzzsumo — a tool built to provide all the tools content marketers and SEO professionals need to rank in search engines in one place. See the Backlinko piece on it.

The cloud-based tool gives you data-driven insights you can use to create content that ranks higher in search engine results and generates more social media engagement.

BuzzSumo’s database is one of the biggest differentiators from its competitors. Over 8 billion articles and 300 trillion social engagements, spanning five years of historical data — all that info is at your fingertips thanks to this search app.

BuzzSumo homepage

Source: Buzzsumo

How this platform helps:

  • Discover trending content
  • Do keyword research to increase your chance of ranking
  • It generates content ideas
  • Generates topic ideas for your next social post or article
  • Content analyzer for web and social networks to research the top-performing post, articles, or blogs online
  • Backlink checker — gives you an in-depth view of links pointing to a page

Buzzsumo Pricing:

  • Freemium — 10 searches per month
  • Pro – $99/month — For small start-ups and freelancers on a limited budget
  • Plus – $179/month — For small agencies and growing businesses
  • Large – $299/month — For agencies and marketing teams

11. Sprout Social

If you want to engage in conversations on social media and find actionable insights that can help drive your success, Sprout Social is the way to go.

It’s a one-stop solution for social media management. An easy-to-navigate set of tools that enables users to make sense of their data through integration with various social networks.

Sprout social dashboard

Source: Sprout Social

“As a marketing specialist, Sprout has enabled me to post and schedule my material across several channels, all perfectly timed to coincide with when my following is most engaged. Its Smart Inbox provides you with a bird’s-eye view of all your social communications, allowing you to answer carefully and quickly,” Chief Marketing Officer of Palaleather, Christine Brownstein, pointed out.

What makes this platform helpful?

  • It simplifies your daily list of tasks by taking care of workflow, publishing, and reporting
  • Gives you the ability to check trend analysis
  • It can set messages from all your social profiles into a single easy-to-manage feed. And you can assign different message boxes from any social network to any of your team members.

Sprout Social Pricing

  • Free Plan — one-month free trial
  • Standard — $99/month — scheduling and management of five social profiles.
  • Professional — $149/month — 10 social profiles, help desk integration, and competitive analysis
  • Advanced — $249/month — Automated chatbot, Twitter surveys, alerts, and 10 social profiles

Search engine optimization tools for podcast advertisers

Driving organic traffic to your content in every channel increases the number of your viewers and revenue. Luckily, now quite easy with the use of sophisticated software that:

  • Suggests keywords to target
  • Tells the intent behind every search
  • Tells you how difficult a keyword is
  • Shows you the search volume of a keyword
  • and much more…..

12. Ahrefs

Ahrefs is unarguably the largest backlink database. Ahrefs display more than SEO opportunities — it provides tons of marketing opportunities in just a few clicks!

Ahrefs dashboard

Source: Ahrefs

The platform crawls the web, stores lots of data, and translates it into a user-friendly interface. Also has a lot of free guides for marketers.

More ways Ahrefs helps:

  • Check keyword rankings
  • Know the cost-per-click of a keyphrase
  • Check your website’s link profile
  • Look for content that performs well (in terms of social shares and/or links) on a particular topic.
  • Conduct keyword research for search engines hassle-free
  • SEO health — how well content is performing
  • Suitable for discovering opportunities for your website

Ahrefs Pricing

  • Lite — $99 monthly  — best for small businesses
  • Standard — $199 monthly — best for SEO professionals and in-house marketers
  • Advanced — $399 monthly — more flexibility and more data allowance
  • Enterprise — $999 monthly — best for big agencies and enterprises

13. Semrush

Semrush offers your pay-per-click (PPC), SEO, competitor research, and social media, under one roof. If you run in-house SEO or an agency, you may do SEO and run Google Ads campaigns at the same time — Semrush is the solution for you.

Why?

Because you’ll have SEO and PPC data at your fingertips – which can be VERY helpful.

Semrush homepage

Source: Semrush

Another reason you’ll love Semrush is that — Semrush’s position tracking tool is one of the most accurate in the market.

Position tracking (also called SERP tracking or rank tracking) makes it possible to track a website’s daily rankings for a specific list of keywords. Plus, you can target any geographical area and any device type (desktop, mobile, or tablet).

With the paid version of Semrush, you can choose up to 500 keywords to learn how your website ranks on search engines.

What makes Semrush helpful:

  • Conduct keyword research
  • Track your competitors’ keyword strategy
  • Conduct an SEO audit
  • Find opportunities for backlinks

Semrush Pricing:

Pro: For newbies and small teams

  • $119.95 monthly
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report

Guru: For agencies and mid-sized businesses

  • $229.95 monthly
  • 15 projects
  • 500 keywords to track
  • 30,000 results per report

Business: For large agencies and enterprises

  • $449.95 monthly
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Email marketing tools for podcast advertisers

So, you’ve learned about SEO and social management tools to facilitate your podcast ads. What about your email marketing? Yes, email marketing is another channel to build an audience and make sales — but how do you stay productive?

Here are three email marketing tools to help you automate your marketing campaign.

14. Marketo

Marketo, owned by Adobe, streamlines personalized marketing campaigns, email marketing, search engine optimization, social marketing, targeting and nurturing qualified leads, and more — for a better customer experience.

The tool lets B2B and B2C marketers automate and measure marketing engagement, goals, and workflows seamlessly across multiple channels.

Marketo logo

Source: Marketo

More ways it helps:

  • Track customer behavior to engage the right customers
  • Automate your marketing campaigns with ease
  • Measure what impact marketing and channels have on revenue

Marketo Pricing:

  • Paid plans only — starting from $895/month.

15. Mailchimp

If you want to dip your toes in the water, Mailchimp is a viable option. The platform offers a free package, which includes the basics to start your email campaigns.

Mailchimp is popular for its seamless and user-friendly dashboard, which lets you import an email list. It also gives you guidelines for email subject lines, email bodies, and how not to end up in people’s spam folders.

Mailchimp logo

Source: Mailchimp

What makes Mailchimp helpful?

  • Create, send, and  analyze email & ad campaigns
  • Templates for emails — landing pages — embedded forms and more to save time

Mailchimp Pricing

  • Free plan available
  • Paid plans at $11, $17, and $299 per month

16. HubSpot

HubSpot is more than an email marketing platform. With HubSpot, you get marketing, service, sales, and web-building tools all rolled into one platform.

HubSpot’s email marketing solution lets you send personalized emails, A/B test, and create branded emails with customizable templates.

You can also track where your leads come from and what happens to them — ensuring you can measure all marketing campaigns’ performance and ROI.

HubSpot logo

Source: HubSpot

More ways it helps:

  • It helps track leads and boost conversions
  • It simplifies SEO
  • It integrates with your CRM 
  • It helps you stay on top of your content creation

HubSpot Pricing:

  • Free plan available
  • Starter ($45/month)
  • Professional ($800/month)
  • Enterprise ($3,600/month)

Podcast advertiser tools for content design and video 

We’ve been talking about writing. How about design — graphics — images — layout to make it appealing?

Podcast art plays a significant role in converting viewers and listeners into leads. These two tools will help you make your copy stand out with stellar design. 

17. Canva

When it comes to design, Canva nails it. Basically, it does everything under the design umbrella (photos, videos, social media, editing, and more). With a few clicks from its bank of templates, you can create the design you need for your content.

Canva design interface

Source: Canva

More ways it helps:

  • You’ve got a pool of templates to choose from no matter what your design needs are.
  • Saves you time and effort by automating your design creation
  • Make your presentation, photo editing, and video editing easier

Canva Pricing:

  • With the free plan, you’ll have access to many features and templates
  • Pro plan starts at $9.99 (one user)
  • Team plan starts at $30 (up to 5 users)

18. Affinity Designer

Affinity Designer (an alternative to Adobe’s Illustrator) is a vector graphics editor developed by Serif. Apple rates it as the fastest and most accurate vector graphic design software.

Affinity designer

Source: Affinity Designer 

The vector design tool offers a handy file export feature. Using the export pop-up window, you can choose rasterized images’ PDF standard and resolution. The program can also generate EPS and PSD files, as well as various vector graphic formats.

How it helps:

  • This tool helps you create a variety of illustrations, including icons, web designs, mock-ups, print projects, logos, and concept art.
  • Lets you create effects, gradients, curve edits, transformations, and adjustments in real time.

Affinity Designer Pricing:

  • A free trial is available
  • Mac: $60.54
  • Windows: $60.54
  • iPad: $24.21

Podcast advertiser tools for interviews and recording 

Your brand’s podcast advertisement audio should sound good — but how do you achieve that even if you’re not a tech pro? With interview/recording tools like these, it makes it easy for podcast advertisers to record top-notch audio in seconds.

“First, you ensure your ad is well-produced and sounds professional, so listeners can feel that your brand is credible,” says Tom McSherry, Owner & Business Manager of Smuggs.

19. Descript

Brands use Descript to instantly and effortlessly transcribe audio and edit recorded interviews without requiring professional expertise.

“I use Descript. The all-in-one audio and video editing software maximizes podcasting productivity. Thanks to this software, it makes it easy to record, clean, edit and transcribe both video and audio files — with no technical skills.”

CEO of Plumbing Navigator, Nathan Sanders
Descript interface

Source: Descript

How Descript works:

  • The system transcribes your recording automatically after it is recorded into Descript.
  • Next, easily edit the transcript by cutting, pasting, and deleting – and Descript will automatically update the audio.

More ways it helps:

  • Get audio and video recordings, transcriptions, editing, mixing, collaboration, and mastering done on the go. 
  • Edit your podcast recording file as text.

Descript Pricing:

20. Riverside.fm

Riverside.fm is an online podcast recording platform. It makes it easy for podcast hosts and guests to record remote podcast audio and videos in the highest definition (4K video and WAV audio).

To use the platform, you and your guest must use Google Chrome, Microsoft Edge, or the mobile app. 

(Guests should understand the podcast etiquette before the recording).

Riverside.fm recording interface

Source: Riverside

Leah Wilson, Content Marketer at SaaS-y-content says, “I manage 3 podcasts personally and my job would be impossible Riverside.fm.”

What makes Riverside.fm helpful?

  • It records your conversations at the start of the session, then uploads them to the cloud. Meaning internet issues during the recording won’t affect the final audio quality.
  • Another interesting feature is that you can adjust audio settings during the conversation.

Riverside.fm Pricing:

21. SquadCast

SquadCast is a cloud-based podcast recording platform that enables high-quality audio and video content. It’s an ideal choice for remote recording as audio and video on Squadcast are recorded locally and progressively uploaded in the cloud. Progressive uploads mean less worries about connectivity issues and more peace of mind with backup files. 

Squadcast also offers backstage management, enabling users to designate roles and set user access and permissions.  Hosts can download WAV, MP4, WebM, and MP3 audio files.

Squadcast mobile, desktop, and tablet interfaces

Source: SquadCast

The in-browser solution is compatible with Safari, Chrome, Opera, Edge, Brave, and Firefox. The iPhone and iPad versions of SquadCast are currently in Beta.

Squadcast Pricing:

  • Free trial before purchasing all plans
  • Premium — $20 — $40 — $80/ month

Landing page builders for podcast advertisers

A landing page must:

  • be persuasive
  • have a captivating design
  • say what you offer
  • what makes you different and
  • who you’re targeting

For this, marketing experts — podcast advertisers — execs — take time to create a landing page. Because it determines if a lead takes action or not.

These tools will help you create one fast — no technical skills required.

22. Instapage

The great thing about Instapage is that it is easy to use and offers a lot of features for creating a landing page — plus it has a responsive support team when you need help, according to G2 reviews.

Instapage logo

Source: Instapage

The Instapage platform integrates page creation, experimentation, analytics, advertising and personalization to enable you to build, optimize, and personalize landing page experiences.

More ways Instapage helps:

  • It’s mostly drag and drop
  • Automatic mobile formatting so you won’t spend more time formatting
  • Integrates with Google Ads
  • A/B testing functionality

Instapage Pricing:

  • 14-day free trial
  • $149/ month

23. Unbounce

Here’s what sparked the software’s development:

“I said aloud, ‘All I need is something where I can upload some images, add some text, throw in a CTA and I’m done!’ Getting a landing page live without waiting for someone else shouldn’t be that hard.”

— Rick Perreault in Business Insider

Hence, Unbounce was born.

Unbounce today allows marketers to create, publish, and test landing pages. Unbounce aims to provide a solution that is quick to adopt and easy to use.

Unbounce conversion intelligence

Source: Unbounce

It’s super easy-to-use thanks to the drag-and-drop builder. Their landing pages also include sticky bars and pop-ups as support features.

Aside from helping you build a landing page, it also has:

  • AI to help you write ads, emails, and long-form blog posts
  • Drag-and-drop features to make building landing pages easy

Unbounce Pricing:

  • 14-day free trial
  • Premium price starts at $90, $135, $225, and $575 monthly.

24. Leadpages

Leadpages — is basically a landing page building solution. Marketers and podcast advertisers can use it to create landing pages from scratch with no prior design experience.

With a drag-and-drop builder and templates, it makes creating landing pages easy, just like Unbounce and Instapage.

It’s as simple as picking a template, adding widgets, and customizing it.

Leadpages desktop and mobile examples

Source: Leadpages

More ways it helps:

  • It helps small businesses reach their target audiences, collect leads, and close sales.
  • Create alert bars, landing pages, pop-ups, websites, and more with ease.

Leadpages Pricing:

  • 14-day free trial
  • $37 for standard — $74 for pro plan

Phew! A long read. Let’s do a recap of all tools

Now, you have a comprehensive list of the best productivity tools for podcast advertisers in every category — your choice depends on your business needs.

“There are some great productivity tools that can help podcast advertisers streamline their workflow. Each tool has unique features, so it’s important to choose one that will best fit your specific needs,” Community Manager at Spacelift, Mariusz Michalowski pointed out.

Best-in-class tool for podcast advertisers

With Podchaser Pro, you can explore contacts, demographics, and more across 4.5+ million podcasts. This will help you to quickly discover, qualify, and contact podcasts much more quickly. 

Copywriting tools

Project management and Scheduling

Social media marketing tools

SEO tools

Email marketing tools

Content design and video tools

Interviews and recording tools

Landing page builders

Podcast advertisements can be seamless with the right tools.

It’s important to invest in tools to make your life easier. If not, you’ll drain your time, budget, and energy — a tough spot to be if you want to close leads via podcast ads.  

Podchaser Pro can help you create better ad campaigns, engage in smarter/faster media buying, and drive holistic campaigns. Learn more about Podchaser Pro today.

Want To Learn More About Podcasts?

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