As a book publisher, you’ve put years of work into getting your authors’ books completed, edited, and published. The next step is promotion. In addition to traditional methods of advertising, press releases, websites, etc. – podcasting has quietly become the secret weapon of many book publishers, and it’s easy to see why.
The podcast industry is booming. Every month an average of 104 million Americans listen to podcasts, up from 67 million in 2017. That’s one third of the country! Roughly the same number of Americans who watch football every week. And more than half of podcast listeners have bought a product they heard about via podcasting.
There are a lot of listeners, and they are ready to spend. So how do you tap into the powerful medium? There are three methods, podcast guesting, starting your own podcast, and podcast advertising. In this article we’ll dive deeper into each of these, all made incredibly easy with Podchaser Pro. But let’s first start there – what is Podchaser Pro?
Podchaser is the world’s most comprehensive podcast database, and Podchaser Pro unlocks access to truly one-of-a-kind podcast data. With Podchaser Pro, you’re just a few clicks away from knowing almost every podcast’s contact information, sponsor history, reach, Power Score™(cross-platform popularity), demographics, and more.
Imagine your authors’ book tours being cheaper, easier, and reaching a wider audience. That’s the power of podcast guesting.
The power of podcasts is in niches. There are likely dozens (if not hundreds) of podcasts with audiences interested in your author’s topic. Podchaser Pro is built to help you target niches with extensive data on podcast genres, listener demographics, and popularity. Here’s how to utilize Podchaser Pro to get your authors booked on podcasts.
Most podcast databases only have around a dozen categories, which is only the tip of the iceberg of podcast genres. Podchaser features over 100 categories you can filter at the start of your search for the perfect podcasts. With this simple feature, you’re already finding more quality podcasts than you would with other podcast directories, and we’ve barely scratched the surface of what Podchaser Pro can do.
Once you’ve done this top level targeting, it’s time to get specific – and this is where Podchaser Pro really shines.
Before Pro, you had to guess the demographics of a podcast based on face value. If you were researching a men’s fitness podcast, you assumed the show’s audience was mostly men, who were maybe a bit younger.
With Pro you no longer have to guess. Pro users can access exclusive audience insights, unlike anything else in the industry. Podchaser Pro makes it easy to understand each podcast’s audience with detailed breakdowns of demographic and psychographic affinities like age, gender skew, and income. Analyzing podcast demographics has never been easier than it is with Podchaser Pro.
Of course, you not only want to know the type of audience, but the size of the audience. We’ve got you covered there too. Each podcast’s Insights tab gives you immediate access to estimated monthly listener data, as well as our proprietary metric for podcast popularity, Power Score™.
To calculate a podcast’s Power Score, we’ve combined over 30 unique data points including audience size, subscribers, play through rates, and cross-platform influence over time. A podcast’s Power Score ranges between 1-100, 100 being the most influential.
For the first time in podcasting history, you can understand a podcast compared to its competitors with a mere glance.
Many authors have podcasts, Malcolm Gladwell, John Green, Neil deGrasse Tyson to name a few. Podcasts allow them to connect with their current readers in a more personal way, while also exposing their work to new audiences. It also helps keep their audience engaged during the long waits between books.
The first step of starting a podcast is to perform market research. You need to avoid oversaturated topics and find a unique angle within your author’s niche. This is where Podchaser Pro comes in.
In addition to researching popularity, listener demographics, and category (which we covered in the last section), Podchaser provides more exclusive insights into your competitors.
First is Sponsor History. On many of the top podcasts, Podchaser Pro details which companies have sponsored this podcast recently, the dates of those advertisements, and how many times they’ve worked with the podcast. We even estimate how much it costs for a pre-roll, mid-roll, and post-roll ad on that podcast.
Second is Alerts. Podchaser’s Alerts allow you to receive an email alert every time your search phrase is mentioned on a podcast episode. Meaning you can monitor podcast mentions of your own company as well as your competitors. Your first Alert is free, then contact us for more.
And to round off your research, each podcast page has links to the podcast’s social media pages, so you can understand the content they are posting, their follower count, and their audience engagement.
Every podcast’s Insight tab is your go to for unmatched podcast data. Gain access to sponsor history, ad cost estimates, chart rankings, social media pages, and more — under one roof.
Last year, podcast advertisers spent a total of $1.33 billion, with that number expected to grow to $1.74 billion by the end of this year, and to $6 billion by 2026. If companies are spending more money each year on podcast advertisements, you know they’ve found something that works.
To advertise your clients’ work on podcasts, you need to make data-driven decisions. We’ve thoroughly covered how to find the perfect shows with Podchaser Pro, so let’s focus on the next step – finding contact information so you can reach out.
Before Podchaser Pro, finding podcast contact information was a nightmare. Trying to contact a show led you on a labyrinthian journey through Google just to find a single email address – which often ended up being a generic email for the whole organization. Podchaser Pro provides verified contact information for virtually every collaborator on a show, including hosts, producers, editors, and more.
Simply click on a podcast’s Insights tab and you’ll have instant access to verified contact information across thousands of the top podcasts. From there you can export contact information in bulk to make it easier for your team to reach out.
What we’ve highlighted is only a few ways to use Podchaser Pro. There are several other tools that book publishers can take advantage of.
Here’s the full list of Podchaser Pro features for Book Publishers:
Podchaser Connect – Podchaser Connect is a full-service podcast guest placement service. Skip the hard work and let our team of experts handle discovery, pitching, follow-ups, and scheduling.
Podchaser API – Built specifically to drive discovery for listeners, podcasters, and brands: Podchaser API unlocks our world-class database for your software development. Start for free right now to gain access to Podchaser’s user reviews, popularity charts, search tools, podcast credits, podcast reach, demographic information, verified contacts, and more!