Top 10 Podcast Advertising Agencies

What are podcast advertising agencies? Simply put, a podcast advertising agency is any company that helps connect advertisers to podcasts who are looking for advertisers.

In this article we’ll give a short overview of 11 podcast advertising agencies, and include notable podcasts and brands that those companies have worked with. We’ve also highlighted networks that are exclusive: which means that they only work with podcasts in their network.

Ad Results Media
Authentic
Havas
True Native Media
Midroll
Podchaser Connect
Public Media Marketing
Oxford Road
Veritone
3 Self-serve podcast advertising platforms

1) Ad Results Media

Ad Results media specializes in audio, podcasts, and YouTube. They negotiate preferred rates, flight the ads, manage the product seeding to endorsers, and facilitate all host onboarding.

Notable Podcasts: Armchair Expert with Dax Shepard, Anna Faris is Unqualified, and Revisionist History
Notable Brands: Ziprecruiter, Peloton, BlueApron,
Exclusive Network: No

2) Authentic

Authentic, is a Podtrac Company, and has been working with podcasters to find advertisers and vice versa for ten years.

Notable Podcasts: The Daily, Snap Judgment, The Rooster Teeth Podcast, Girls Gotta Eat, This Week in Tech
Exclusive Network: Yes

3) Havas

Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.

Exclusive Network: No

4) True Native Media

True Native Works directly with both podcasters and advertisers. Using their contact in both groups to find best podcast/advertiser match-ups

Notable Podcasts: Millennial Money, Lightweights Podcast, Beyond The to-do List, Once Upon a Crime, The Personal Finance Podcast

5) Midroll

The undisputed king of podcast advertising agencies. They are a huge agency that works with many high profile podcasts.

Notable Podcasts: Crime Junkie, Last Podcast on the Left, Conan O’Brien Needs a Friend, Office Ladies, the list goes on…
Exclusive Network: Yes

6) Public Media Marketing

Public Media Marketing is an independent representative with exclusive partnerships with several of the most listened to and groundbreaking shows available today. They intentionally offer a small but exclusive portfolio of programs as we super-serve our sponsors’ needs both directly and with advertising agency partners

Notable Podcasts: 2 Bears 1 Cave, The Always Sunny Podcast, Club Random with Bill Maher, Armchair Expert Umbrella, The Tim Dillon Show,
Exclusive Network: Yes

7) Oxford Road

Oxford Road has been working in the podcast advertising space since 2013. Their approaches focus on constant optimization of data versus the set-it-and-forget-it approach of traditional advertisers.

Notable Brands: Home Depot, Shopify, Headspace, Oracle, Indeed, Quip
Notable Podcasts: The Rachel Maddow Show
Exclusive Network: No

8) Veritone One

Veritone One works with advertisers in several mediums, including Youtube, radio, TV, and of course, podcasts. They help advertisers target the right podcasts using proprietary performance data and an “aiWARE-enabled actionable intelligence.”

Notable Brands: Draft Kings, Dollar Shave Club, Purple, Bombas
Notable Podcasts: The Jim Rome Show
Exclusive Network: No

3 Self-serve Podcast Advertising Platforms

In various ways, these platforms allow advertisers to connect with podcasts without an agency as a middleman.

1) Podchaser Pro

Podchaser Pro allows advertisers to find podcasts themselves – with no middleman. Utilize the world’s most comprehensive podcast database to find podcasts based on Power Score of the show’s influence, verified contact information, and unique demographic data.

2) Spotify Ad Studio

Spotify Ad Studio is built for advertisers who want to advertise on Spotify podcasts. All you need to do is set a budget, define the audience you’re looking for, and provide a script. Spotify takes it over from there.

3) Acast Self-serve

Acast’s self-serve platform gives advertisers access to 88,000 exclusive shows and 430 million monthly downloads. Just sign up for free, set your budget, target your audience, and then use Acast’s insights to track the performance of your campaign.

Free eBook Download: The Ultimate Guide to Effective Podcast Advertising in 2023

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