A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies.
So, before you start, ask yourself:
Narrowing in on your objectives will help you find the right agency.
In short, start with your goal and work backwards to a solution.
The right podcast booking agency can help your brand be seen, heard, and remembered.
But not every podcast is the right vehicle for getting your message out there.
You should expect a good podcast agency to ask you questions, learn about your goals, and understand your audience before pitching you to podcasts.
So, a stellar podcast booking agency is not just an “agent” — they will act as your strategic partner.
One of the reasons businesses approach podcasts is that they’ve exhausted traditional channels.
Another reason is that they’re looking to diversify their channel mix.
💡Today’s consumers aren’t just on Instagram, your website, or TikTok.
💡They’re in more places than ever before.
💡They are savvy researchers looking for the best solutions to help them get jobs done and fulfill their goals.
A strong B2B podcast agency understands this and looks at how podcasts can contribute to your overall success.
For example, they will ask you about your current clients, who your IDP (ideal customer profile) is, and your social media channels.
In other words, they see B2B podcast booking as a holistic strategy. They look for unmet opportunities to amplify your brand’s visibility and growth.
Need Full-Service B2B Podcast Booking? Try Podchaser Connect.
Are audio snippets of a longer podcast episode. Use this content to draw people to your guest podcast episode. They’re also a great tool for podcasters looking to grow their audience.
💡Need inspiration? Canva has social graphics templates that can inspire you.
Expert Tip: Look at people you admire on social media and take note of their strategies.
A podcast episode appearance is an excellent source for blog content. Whether you’re having a 15, 30, or 60-minute conversation, there are plenty of intriguing ideas, questions, and perspectives you can expand on in blog posts.
For more SEO juice, adapt your podcast episode content into a blog on your website, Medium, and LinkedIn. You want to make sure your writing is original. Stick to the topic, but don’t use the exact words.
Similar to podcasts, some media outlets welcome guest contributions. Use your podcast guest episode as source material for external articles. For example, if you went on a podcast to discuss the modern wine-making process, find a publication that aligns with that topic and write a guest article..
So, if the publication allows it, link to your podcast guest episode and website.
Turn your podcast episode into eBooks, webinars and playbooks. People who want your content will enter their information.
The beauty of podcasts is that there is a niche for virtually every topic.
But a good B2B podcast marketing agency knows how to balance reach and relevancy.
For example, if you are a business with a brilliant, eco-friendly paint, they wont’ just say,
“Topic paint: Let’s get them on all the podcasts that talk about paint!”
Instead, they’ll want to know:
The right B2B podcast agency, won’t just act as an agent. They will be your strategic partner and help you get the most value from this incredibly powerful medium.