Étienne Garbugli works at the intersection of tech, product design, and marketing. He’s a three-time startup founder (Highlights, Flagback, and HireVoice), a five-time entrepreneur, and a customer research expert. In 2014, he published the first edition of Lean B2B: Build Products Businesses Want. The Lean B2B Methodology has helped thousands of entrepreneurs and innovators around the world build successful businesses.