Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20 years of work experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services" (available at Studentlitteratur in Swedish and English). Pontus is passionate about teaching and an experienced public speaker and writes about design, value, and AI. As Head of AI Design & Innovation at Swedish AI agency eghed, Pontus fuses design strategy with AI, focusing on devising deep, human-centric solutions that not only make sense but make a difference. In addition, Pontus serves as Deputy Professor at Halmstad University. This dual role creates a unique synergy, marrying cutting-edge research and innovation with responsible and practical application and learning. Pontus was awarded “Excellent Teacher” 2019 and 2022 at Halmstad University.