“Aftershock Online” is a bi-monthly show that teaches the art of digital marketing through real life successes and failures. Our shows will cover: • Defining your audience through buyer personas • Building effective sales funnels • Engaging your audience strategically to build a comfort and familiarity with your brand • Using analytics to speed up conversions and increase ROI • Telling stories for longer sales cycle companies We will have special guests sharing their breakthrough marketing successes along with failures that taught them along the way. The host Josh Norris, CEO of Aftershock Digital, is an entrepreneur that has spent the last decade helping companies of all sizes win new business online.