Pascal Fintoni - Guest Appearances

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Creation Date June 8th, 2020
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  1. Pascal started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Fast forward to now, Pascal is driving the digital skills agenda across the private, public and not-for-profit sectors. Pascal is also a video producer and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching. Pascal shared with Ian some absolute gold when it comes to video marketing; Pascals boyhood passion for cinema Be seen, be heard Standing out from the crowd Share what you've learnt Show how you are well researched Be curious Story types; The quest (overcoming obstacles), Assembling a team (providing a solution), The metamorphosis (total transformation) Elements of a story; Race against time, David Vs Goliath, Two voices (torn between conflicting advice) Whist on lock-down because of the Covid-19 pandemic, Ian Farrar wanted to create something special for the listeners. Ian live streamed (Facebook, YouTube & Twitter) for six hours on the 15th April 2020 and interviewed 12 of his friends back to back! We have edited those videos and created bonus podcast episodes. The original videos can be watched again on the respective social media platforms. Industry Angel Twitter Industry Angel Website Podcast Sponsors;- Far North Sales & Marketing Carpeway
  2. Where to Connect With Pascal Content Marketing Studio Website Email Twitter @pascalfintoni LinkedIn  We’d Love to Hear From You! We hope you found the podcast insightful and helpful. If you have any social media content tips you would like to share, get in touch and let us know by emailing Please subscribe and leave us a review! Do You Have a Marketing Challenge ?If you have a marketing challenge you would like us to research and discuss, get in touch at Be a Guest on Our PodcastDo you have a helpful business topic to talk about? We are looking for guests who may wish to discuss their app, software, a new book, podcast or simply an insight. Get in touch with us by emailing Follow us Twitter
  3. Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either.In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a very simple lesson which could quickly change your results. I loved speaking to Pascal and I know you’re going to love listening to him.About PascalPascal Fintoni is a professional trainer and speaker with over 25 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to guide business owners on how to take back control of their digital communications and become the most trusted brand in their chosen markets.Pascal's website : ---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.
  4. Biography:Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is shared between speaking at conferences and delivering interactive and practical programmes for marketing consultants and professionals as well as small business owners.Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster. Main talking points include:Starting your own business. Didn’t want to chase work to pay the billsWanted to give a better service to clients and spend time with them, regardless of what the quote determined.Be clear about what you want to doPascal wanted to work with owner/managersDidn’t want to get involved in the implementationReconnect clients with who their clients actually wereLearning how to say “no" Staying as a consultant – not growing to an agencyStaying as a critical friend help elongate client relationshipsFreedom within service offerings to change things as he wanted to  Shaping your model and your personal brandPolitely decline the offers for coffee, etc… they DO NOT help YOU build YOUR business!Define the things that are for you and what are the things you use  Something brave for 2019… what could you STOP to free up time and value? As much as you work hard to look after your customers, what are you doing to look after yourself?   Video marketingYour level of enthusiasm equates to the same level of fear in your clientsDON’T call it “video marketing”, instead call it “video customer service"You can’t argue with good customer serviceIs good customer service to send links to high-quality tutorials or videos that would be useful for your customersWould it be helpful to save that video for future use and future customers? Why not create a youtube channel of curated videos, tutorials, etc… The better ones can then be embedded in a blog postOver time you can introduce making your own videos, or co-create your own videosPeople are the best in conversation modeAfter a few of these, people may want to move to solo shows Connect With Pascal:Website: click hereTwitter: @pascalfintoni Join our Facebook Group See for privacy and opt-out information.

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