Damien Greathead has more than a decade of experience in cloud accounting, change management and marketing, specifically working with accountants and bookkeepers. Until recently, Damien led Receipt Bank global thought leadership program and customer marketing. He is now Head of Marketing at Practice Ignition. Earlier in his career, he was the Director at the consulting group 2020 Group USA which was acquired by Panalitix in 2016. Today he helps accountants and bookkeepers across the world drop the data entry and do more of what they love. Shownotes:Shout out to 'powerhouses in the accounting profession' Ric Payne, Ron Baker, Chris Fredericksen and Paul DunnHow the 20-20 accounting firm membership group was set upWhy the accounting profession is a phenomenal place to be right nowHow accountants cope with change as a groupThe power of momentum for accountants in dealing with change and disruptionBig up to Chad Davis about what makes the good accountants greatThe power of the 'action after review' that leads to constant improvement in accounting firmsThe rise of the smaller more nimble virtual accounting firms who recruit globally and are comfortable in a 'remote' worldAn example of a virtual accounting firm that has clients globally with no premises and now employees 60+ peopleWhy making good money is actually one of the biggest challenges for accounting firms who want to growAccounting leaders - how do you balance what you need from your firm right now vz what you want it to produce in the future?Fast growing accounting firms go one vital step further than just adopting new technologyWhy bookkeeping as a monthly process is simply not efficient these daysNew technology integrated into old ways of doing things has adverse effects on workflow and KPIs in accounting firmsValue pricing vz fixed pricing considerations for accountantsWhy compliance is definitely not dead and why it's actually the perfect 'foot in the door' for accountantsWhy it's up to the individual accounting firm to define what advisory services mean to them and then their clientsBest practice tips to deliver more successful advisory services in your accounting firmWhat the good accountancy firms are doing well with differentiating and marketing themselvesWhat actually makes accountants phenomenal sales people if they reframe what selling actually meansWhy accountants are great at sales but shocking at marketingHow accountants can more easily create engaging content which will will them more business and new clientsShout out to great marketing from Andrew Wall, Carla Caldwell and Ryan LazanisThe importance of small changes that build big momentumWhat's coming up in the accounting profession over the next few yearsInspirational lessons learned from doing ironman triathlons, the New york marathon and swimming from Alcatraz

https://bdacademy.pro/wp-content/uploads/2020/07/damien_greathead.png ()When he’s not working, Damien has Escaped from Alcatraz several times and has a few ironman triathlons under his belt. You can reach him here...https://www.linkedin.com/in/damiengreathead/ (LinkedIn )