Mike Crook is the Managing Director of the award-winning marketing agency PracticeWeb which has worked exclusively with accounting firms for more than 20 years. Under his leadership, PracticeWeb has gone from strength to strength, from winning awards for their results focused digital marketing, to entering into powerful partnerships with fintech firms and with the ACCA.Mike has almost two decades of experience under his belt as a digital marketing and business transformation strategist, with clients including HSBC, Zurich Financial, Peugeot and Triumph Motorcycles. He is an expert in every aspect of digital marketing from brand building to website development, with a particular interest in the power of market research, test driven marketing and data to deliver results. Shownotes:How marketing has changed to become more complex and more data driven over the yearsThe downside for buyers in the B2B space who are hit with so many marketing messages from professional firmsWhat marketing actually means for accounting firms and what good marketing should doWhat you need to be the best choice for people looking for your servicesHow much professional firms rate marketing and where it lies as a priority for most accountantsThe biggest excuse accounting firms give for not investing in marketing, and how it doesn't hold up under scrutinyWhy accounting firms who claim to grow by referral might be making a big mistakeWhat accounting firms get wrong when it comes to investing in marketing, and where money gets wastedHow some marketing agencies and experts sell their services and methods as silver bullets but with one important thing missingThe dangers for accounting firms of of starting a marketing campaign or strategy and thinking short term onlyWhat accounting firms are missing out on by not investing in digital marketingHow inhouse marketers in accounting firms struggle to internally sell the benefits of marketingThe steps to turning marketing into tangible targets and activitiesThe advantages of being data driven with digital marketing for accounting firmsWhy the smart accounting firms invest in marketing earlier rather than laterKey considerations for an accounting firm to hire in external marketing resource and expertise to growHow the marketing strategy acts as a roadmap for accounting firms to execute on for growthHow everyone in a professional firm can contribute to the marketing efforts

Contact Mike here:https://www.practiceweb.co.uk/ (Website and blog)https://www.linkedin.com/in/michaelcrook/ (Mike on LinkedIn)