In today's episode Ryan Wilson, CEO of Team Trust Productions, discusses the importance of inclusive and accessible marketing campaigns. He shares his experiences of living with a disability and how it inspired him to start his company. Wilson emphasizes the need to humanize individuals with disabilities and showcase their stories beyond their sports achievements. He also highlights the role of representation in film and the need for authentic and diverse portrayals of disability. Wilson provides insights into the process of creating marketing videos and the importance of storytelling. He offers advice on how gyms and fitness professionals can authentically represent disability in their campaigns and improve inclusivity in the fitness industry. To learn more about Ryan and Team Trust Productions, visit the links below,
Team Trust Productions: https://teamtrustproductions.com/
Team Trust Productions LinkedIn: https://www.linkedin.com/company/team-trust-productions/
Ryan Wilson’s LinkedIn: https://www.linkedin.com/in/ryan-wilson-trust/
Keywords: inclusive marketing, accessible marketing, disability representation, storytelling, video production, disability etiquette, fitness industry inclusivity
Episode 53 Takeaways
Episode 53 Chapters
00:00 Introduction and Company Overview
03:03 Growing Up Without Disability Representation
04:49 Depicting Disability in Sports and Beyond
07:30 Creating Impactful Marketing Videos
09:24 Authentic Representation in Hollywood
12:06 Transition from Sports Announcing to Filmmaking
20:03 Authentic Representation in the Fitness Industry
24:28 Connecting with Team Trust Productions
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