#92. Join me with Gail Mercer-MacKay, the founder and CEO of Mercer-MacKay. They have a unique position in the Microsoft ecosystem: they help Microsoft partners clarify their marketing message and produce compelling digital content that inspires Microsoft customers to take action. 

Our discussion covers:

• Why Mercer-MacKay decided to Deploy Microsoft business applications internally.
• Gail's perspective on choosing a Microsoft business applications partner.
• The process of building the Minimal Viable Product in just 8 weeks.
• Hurdles and roadblocks encountered during the development of the tool.

Resources

• Gail Mercer-MacKay on LinkedIn
• Mercer MacKay Solutions - Digital Storytelling
• DaXai
• Microsoft Partner of the Year Awards
• Gavriella Schuster on LinkedIn
• StoryBrand book
• StoryBrand training
• Amazing Applications podcast page on LinkedIn
• Amazing Applications podcast page on Podchaser
• Scrum for Microsoft Business Apps online course at Customery Academy
• Agile Foundations for Microsoft Business Apps free online mini-course at Customery Academy

Support the show

CONNECT
🌏 Amazing Apps website
🟦 Customery on LinkedIn
🟦 Neil Benson on LinkedIn

MY ONLINE COURSES
🚀 Agile Foundations for Microsoft Business Apps
🏉 Scrum for Microsoft Business Apps
📐 Estimating Business Apps

Keep experimenting 🧪
-Neil