How can quizzes be the easiest way to build authority, respect and trust with potential customers? Our expert, the “Quiz Queen'' - Catharine O’Leary talks about those quizzes that convert! In 25 years of developing quizzes, Catharine has found those main quiz types that drive best-in-class business results for entrepreneurs, speakers, authors, coaches and course creators.

Don’t miss:

• How did Catharine become the “Quiz Queen”
• Why people are so obsessed with quizzes
• Getting warm leads through quizzes
• Why quizzes work for entrepreneurs, speakers and podcasters
• Shortening the sales cycle with quizzes
• How to use quizzes to generate leads from your podcast

About Catherine O’Leary

Catharine O'Leary, the "Quiz Queen" has spent her entire 25 year career crafting market research and consumer insights for Fortune 100 companies across the globe. Starting with an economics degree (well 2 actually) she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands. 

Now Catharine has turned her sites to online businesses to help them level up and exponentially grow subscriber lists and engage clients to be life long customers and raving fans. As a fellow entrepreneur Catharine knows how hard it is to grab the attention of the ideal customer, engage and get to know them as people should, so they become raving fans. 

Website: https://www.catharineoleary.com/

    https://quiz.catharineolearyconsulting.com/

About About the Host:

Michelle Abraham - Podcast Producer, Host and International Speaker.

Michelle was speaking on stages about podcasting before most people knew what they were, she started a Vancouver based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years, She wants to launch YOURS in 2022!

14 years as an Entrepreneur and 8 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent online digital marketing business for the last 9 years. Michelle and her family have been living completely off the grid lakeside boat access for the last 4 years!

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