On today's podcast episode, Laura speaks to Eugene Levin, the chief strategy officer of SEMRush, about how Online visibility can save companies in a competitive market. He shares how hard to come up with an example of a business that can have no online presence which is the major challenge to make products / services stand out among the many.Eugene will also talk about how important it is to reinvent advertising to refocus company's customers' attention, and share the new tactics and data between departments to avoid silos.Eugene was one of the first investors to spot SEMrush. After joining the company as a Chief Strategy Officer he helped to quadruple company revenue and raised over $40m from Tier 1 investors.Before SEMrush, Eugene was a partner at Target Global, pan-European venture fund that invests in consumer Internet space. There Eugene was in charge of US pipeline and invested in number of notable companies including Blue Apron, Lyft and Juno.He started his VC career as Senior Associate and then Partner at Foresight Ventures. Foresight Ventures was focused on early stage US technology companies and was ranked top 10 Russian VC Firm by Forbes In 2013.More about SEMrush here,Learn more about your ad choices. Visit megaphone.fm/adchoices