Alex Cook (@aacook) asks: "I'm working on a bootstrapped startup https://nanagram.co . We help people send printed photos in the mail by text message or email, mostly to grandparents. I'm being pursued by one of the social media giants, claiming they own the word "gram." I'm at a crossroads. On one hand, I like the name as it pays homage to "telegrams" which were also sent in the mail like our photos and "gram" is a nickname for grandmother. On the other, I don't have resources to fight a long legal battle. So now onto my question… If you were me, would you fight trademark dispute, or cave and change the name, putting energy elsewhere? FWIW, the US Trademark Office was on my side when they reached out to me a couple weeks ago."

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