In this episode, I have on Karrie Chariton-Bhurgari, who is a Pinterest strategist, to help us understand how we can leverage Pinterest to get customers to come over to our stores and make purchases and join our email lists. Karrie has helped shops, bloggers, and DIYers go from zero pins to over 7.6 million monthly views.
Pinterest is a fantastic platform to get your products out there to the world without investing big bucks in advertising. It would be crazy not to use this power that Pinterest provides for free to get more eyeballs and more customers for your products.
As Karrie puts it, Pinterest has grown from being a social media platform to a search engine and is headed to be more of an ecommerce platform. In March, they had an integration with Shopify to make it easy for Shopify owners to create a catalog and sell their products on the platform.
Good photography is absolutely key in helping you convert your pins. Karrie advises us that Pinterest pride themselves in being an inspiring and happy place. To this end, lifestyle pictures that tell a story will help you connect with your customers and convert better.
To make your products discoverable on Pinterest, you need to think through the lens of the person who wants to buy it. This will help you find the right keywords to use for your product on the pin title, description, and the text overlay on the picture. Karrie advises against using hashtags because they don’t work anymore.
Listen in to this episode to learn more about these and many more Pinterest strategies that will help you get your products to the world.
- How to add the Pinterest app to your Shopify store and apply to Pinterest vendor portal (06:54)
- Pinterest is a search engine, so use keywords; hashtags don’t work anymore (07:40)
- Your products on Pinterest will appear on Google search results as well (08:26)
- Why you need good photography and beautiful pictures to convert your pins (10:23)
- How to keep your Pinterest game simple (12:42)
- New pins are doing better than old pins (20:58)
- Use Tailwind to schedule your pins (22:15)
- Why you may need to pin other people’s pins (29:18)
- Pins take a while to show on people’s feed, so focus on evergreen promotions rather than flash sales (37:46)
- Have a purpose of every pin and the Call To Action you need potential customers to take (42:44)
Connect with Alison:
Join the $1-100k Program