Since John was the apostle that Jesus loved, why didn't the Lord address him more personally in Revelation?

I don't understand, in Greek the word for fish is IXOYE and ICHTHYS. Is it spelled IXOYE (in Greek not English) but pronounced in English ICHTHYS? I've seen it written both ways, but both ways cant be correct, you don't write an English word in more ways than one. So which is correct?

We are to forgive, not 7 times but 70 x 7, but will God never forgive those in hell?

What does the Bible say about discernment and emotions? Are our emotions interfering with good discernment choices we make , how do we know?