Producing a branded podcast is only part of the job; promoting it effectively is the other. Minh Le is vice president at DVL Seigenthaler, a Finn Partners PR, integrated marketing, and advertising firm responsible for producing popular podcasts

Nurture Today's Listeners into Tomorrow’s Customers with Brian Grant

Feb 23rd, 2022 26m 8s

Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with a

Write Copy that Connects with Lucas Hendrickson

Feb 9th, 2022 28m 9s

Well-crafted copy brings the listener to your brand. Lucas Hendrickson, a freelance writer, former journalist, and host of the Jack Daniel’s branded podcast, Around the Barrel, joins us to explore the importance of scripting out as much of your

Amplify Your Message with the Right Music with Jess Grommet

Jan 24th, 2022 23m 9s

The music behind your brand’s message matters. Jess Grommet is a touring musician, composer, and producer whose work has appeared in numerous podcasts, including this one! Jess joins us to explain how even from the background, your choice in mu

Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj

Dec 6th, 2021 24m 20s

A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can he

It’s More Than Just Your Mic with Robb Wenner

Nov 15th, 2021 27m 8s

The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high

Choose Guests Who Will Grow Your Audience with Grant Jenkins

Nov 2nd, 2021 26m 7s

New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only

Use Content Design to Connect with Your Target Audience with Emily Siner

Oct 18th, 2021 25m 1s

Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the i

Craft a Long Game Strategy to Curate Your Content with Joe Pulizzi

Oct 4th, 2021 27m 22s

Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded busine

The Podcast Revolution Comes to Content Marketing with Jeff Brown

Sep 20th, 2021 23m 30s

Brands are turning to podcasts to boost their reach and connect with customers. Jeff Brown, a broadcast veteran and host of the popular podcast Read to Lead, joins us for a conversation on how brands can grow their businesses, find new customer

Build Your Brand through Trust and Loyalty with Marc Apple

Sep 6th, 2021 26m 32s

One of the best ways to grow your brand is through creating genuine connections with your audience. Marc Apple, founder of Forward Push, leads an award winning inbound marketing agency that drives success for local brands in markets across the

Trailer

Introducing Brandcasting: Your Guide to Building a Successful Branded Podcast

Oct 7th, 2020 7m 45s

Hear from industry leaders and experts in podcasting and content marketing as they help us navigate the often tricky process of producing a professional sounding branded podcast. You’ll learn how to succeed in launching a show capable of bringi