Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing.

Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, just to name a few. Her honours include Adweek’s Most Powerful Women in Sports, Most Powerful Women in Music by Billboard,and recently she was named one of Forbes’ World’s Most Influential CMOs in 2020!

I Invited Heidi to be a guest on my show to discuss generational trends in attention and brand engagement. I wanted to learn why marketing to Millennial and Gen Z audiences is essential for engaging young sports fans. And I was curious to get her POV on what it’s like to be a woman at the helm of a mostly-male dominated industry.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - [email protected]