This one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything.

Make the wrong show, and nobody will listen. Make the right show, and they'll tune in, and share it with likeminded people. But how do you create the right show? How do you avoid creating a podcast like your competitors, or avoid getting paralyzed by indecision?

In this episode, I discuss 4 questions you can ask about your show that will help you set a creative strategy.