Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club.

Today she shares her tips and advice on how to both launch and market your product.

Read the transcript

Listen in to hear Shona share:

• Why you need to start thinking about marketing and building and audience before you have a product to sell (2:18)
• How and where to find your ideal customers (4:00)
• How to engage authentically (7:54)
• When (and why) to get your own social media channels set up (10:50)
• Using your social media channels to drive traffic back to your website (13:50)
• The type of content to share on social media (15:33)
• How blogging can help your marketing efforts (19:26)
• How to encourage people to sign up for your email list - and why emailing consistently is important (22:19)
• How and why to create a lead magnet that’s relevant to your customers (28:19)
• How often to email - and what to say! (32:42)
• Creating a simple marketing plan (36:51)
• What what kind of things a professional marketer can do for you (39:24)
• The costs of marketing support (41:47)
• Shona’s book - what it is, who it’s for and where to find it (42:50)

USEFUL RESOURCES:

Blog post for this episode

Sign up to Shona’s email list

Buy Shona’s book - 100 Marketing Tips for Small Business Owners

Shona Chambers website

Shona Chambers on Facebook

Shona Chambers on Instagram

Shona Chambers on Twitter

Shona Chambers on LinkedIn

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