OpenView Venture Partners
BUILD with Blake Bartlett
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OpenView Venture Partners
BUILD with Blake BartlettEpisodes
OpenView Venture Partners
BUILD with Blake Bartlett
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Episodes of BUILD
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Alex MacCaw is the founder of Clearbit and Reflect, and his journey with each company has been wildly different. Clearbit took more of a “classic” startup approach—raising VC money, hiring hundreds of people, and working from an office in SF. I
Alex MacCaw is the founder of Clearbit and Reflect, and his journey with each company has been wildly different. Clearbit took more of a “classic” startup approach — raising VC money, hiring hundreds of people, and working from an office in SF.
Patrick says work-life balance is the wrong framework. It’s more about work-life fit and finding what suits you best. This is especially true for startup founders, where your work is often all-consuming.Episode Highlights[00:32 - 02:30] Thought
Culture at a startup is always tricky, but there’s one common mistake founders should avoid at all costs. It’s the desire to make everyone happy all the time. Patrick says this leads to a “culture of accommodation” which ultimately ends up not
Every startup wants to create a category. This is often a mistake. Or at least it’s prioritized too early by many founders and marketers. Ryan Carlson, longtime CMO at Okta, explains why this falls flat with customers and what to do instead.Key
Okta’s CMO for 5+ years, Ryan Carlson, says marketing’s guiding light should be the company mission and values. Marketing’s job is to tell the story of the company, not to merely promote the product or drive leads into the top of a funnel. Auth
Raj says that most of the PLG advice out there today is missing a key foundational point: data. Many PLG companies still rely on traditional sales & marketing software that keeps data in silos. The key to winning in PLG starts with your data in
B2B marketers usually overlook brand in their marketing mix. Brand marketing is only for CPG companies, right? Raj makes the case that brand marketing is not optional, if you want to win your category.But brand marketing isn’t just buying a Sup
Chris was Snowflake’s first sales hire, and he built the commercial business from $0 to $1B+ ARR. What is the optimal relationship between a VP Sales and the Founder/CEO during this journey?Many sales leaders solely focus on hitting their numbe
Chris is CRO at Snowflake and has been leading sales there for 9 years. He’s helped grow from $0 to $1B+ ARR. He’s clearly a software sales legend. So how is Chris coaching his reps and leaders during today’s recessionary environment? What shou
Today’s shorter episode is a follow up to my longer conversation with Alex Su, Head of Community at Ironclad. In that conversation, we talk about his TikTok channel @legaltechbro and how he developed a personal brand strategy that compliments I
Alex is big on TikTok under the handle @legaltechbro. He has quickly become one of the biggest influencers in the entire legaltech industry. How? 15 second video skits poking fun at the legal profession. It’s a counterintuitive strategy on its
Mark is now a VC at Stage 2 Capital, and also teaches a class at Harvard Business School called “Decoding Growth in Silicon Valley.” It focuses on applying the best practices from B2C growth to B2B GTM playbooks. Today on BUILD, he gives us the
Mark was CRO at HubSpot for 9+ years. He built the successful sales-led GTM playbook that helped the company scale to nearly $100M ARR. Then he shifted gears and helped pioneer PLG at HubSpot, effectively disrupting the original GTM playbook he
Katie shares the advice she’d give a friend or family member who is deciding to stay in a role or recruit for a new one. Most of the advice today is focused on leaders and companies. Katie’s advice for you, the employee, is fresh and spot on.
Katie has been Chief People Officer at HubSpot since 2017. She has helped the company grow to thousands of employees globally. Katie outlines her top priorities in today’s uncertain macro environment — both for existing employees and for recrui
Krista was CCO at Okta for 6 years, and held a similar role at Salesforce before that. But this is a relatively new role at large software companies. What does it mean exactly? And what makes for a good CCO? Conversation highlights: [01:20] Wha
Let’s face it. Statistically, your current team is not likely to be your future team. It’s incredibly rare for any single leader to stay with a company through multiple phases of growth. As a board member and advisor to companies like Asana, Kr
Kyle is a one-man content machine. If you follow him on LinkedIn or subscribe to his Substack, you know this is true. How does Kyle approach content? What is his personal brand strategy? How did he win at Substack?
PLG breaks traditional SaaS top of funnel. Why? Trusty channels like content marketing, email nurture and in-person events don’t translate to PLG. Kyle has identified what works for PLG leaders like Zapier, Figma and Calendly, and shares a new
Everyone today claims to be an expert in their social media profile. But truly being a world-class expert requires extremely narrow focus. Harini argues that range and breadth is just as important, but often overlooked today.
Harini leads customer success at AWS, which is arguably the most important enterprise technology vendor today. She says customer success needs to play proactive offense more than reactive defense. By starting with your customer’s customer, you
A lot of PLG talk is focused on operational strategies and tactics. But what does PLG mean for the CEO of a company? What should your mindset be? How do you address common objections you might hear from your team (especially if transitioning to
“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give
Cliff has a secret learning strategy: recruit the best people in the world at a skill to personally train you. It’s easier than you think. They’re just a DM away. Check out this quick pro tip and try it out yourself!Key Takeaways:[00:34] Rule 2
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