In this episode, Mike and Amanda Goetz have a great conversation about intention, focus, lessons learned in building a business, joining a business and starting over. Amanda is the VP of Marketing at The Knot and Founder of a new side gig. 

Questions Answered:

• What drove you to start building out a side business?
• How do you keep things straight?
• How did you start to get comfortable with saying no to things?
• What compelled you to go out and raise money this time?
• How do you say no to people?
• How do you deal with the pain, conflict and challenges?
• Why do we struggle with transparency?
• What does community mean to you?
• How do we overcome not wanting to be self-promotional?

Key Takeaways:

• Ask everyday, how am I going to approach this day and what does success look like
• Don’t believe in “mommy guilt”
• Whatever I am doing in this moment gets my full attention.
• Focus and Finish
• Your defense is your email. Not every email needs an immediate response.
• Your offense is when you are in control of what you are doing.
• In the absence of information, people spin and they ask a lot of questions. I believe in pro-active communication.
• When people don’t have a true North Star, that’s when you get unnecessary emails.
• Experience is the best teacher.
• You have to do applications of these things.
• When it comes to saying no to business relationships, I think a lot about where it needs to start and it needs to start with knowing yourself.
• It’s ok to acknowledge highs and lows and talk about those openly.
• Someone has to be brave enough to go first. This creates a foundation of trust and further vulnerability.
• Community means to me people who found connection through usually highs or lows.
• Brands that try to be everything to everyone end up being nothing to anyone.
• Self-promotion is very different than stating your thoughts.
• Put your thoughts into the world.
• You have to bet on yourself before other people will. 

Show Links: 

Amanda on Twitter

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