Sometimes we're just too close to what we do. Sometimes we need someone else to bring to our attention when we're using jargon. Sometimes that happens to me. This was one of those sometimes. I had someone recently say "What are talking about

3 Mistakes New Video Creators Make (and how to correct them!)

Dec 6th, 2022 11m 20s

Being new to creating video is no different than being new to starting your own business. Well, maybe it's a little different. Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of u

Video Metrics 101: What You Should Be Tracking for Video Marketing Success

Nov 29th, 2022 15m 9s

What should you be tracking when it comes to video metrics? Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales. She also gives tips on how to increase each metric if

5 Videos Every Business Needs to Win and Keep Clients

Nov 22nd, 2022 10m 36s

Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? Maybe it's you who's been saying that. If it's you or someone you know, this episode is the place to start. In this epis

Create SMART Goals for Your Video Strategy

Nov 15th, 2022 6m 48s

A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning. "If you find yourself reacting, you haven't invested enough time in planning." Planning starts with creating go

Create Your Video Marketing Strategy for 2023

Nov 8th, 2022 10m 26s

The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. It's not surprising that video ROI is lackluster if no strategy is in place. The key to any success - in business, sales or life - is h

Where Does Video Fit Into Your Marketing?

Nov 1st, 2022 6m 24s

Video continues to grow in importance from creating brand awareness to user generated content. There isn't any other form of media that attracts, entices, engages and converts at the rate video does. More businesses are realizing the power of

Video Simplicity and Marketing

Oct 25th, 2022 5m 12s

Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and cus

Snapshot of Episodes 127-150: The Highlights Reel

Oct 18th, 2022 15m 28s

In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150. Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photogra

When Marketing Doesn't Go As Planned

Oct 11th, 2022 36m 43s

You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set. In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why

6 Story Arcs to Use in When Telling Any Story

Oct 4th, 2022 49m 7s

Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots. Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach. In this episode, Theresa reviews the 6 story arcs you can u

Canary in the Coalmine - 5 Neurological Responses

Sep 27th, 2022 46m 40s

In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story. People needs stories to connect with other people and to build relationships. Theresa reviews how stories have "messy middles" which is what rea

The Marketing Audit with Theresa Francomacaro and Why Story Works

Sep 20th, 2022 1h 8m

In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile. The intent is to identify opportunities to help her promote her services while moving closer to 3

Rapport Opens the Door: Business Opportunities through Connections

Sep 13th, 2022 52m 49s

Stories connect people whether its in business or in our personal lives. When Theresa Francomacaro and I connected, it was during Covid in 2020 and we were both working from home. We were introduced through a mutual LinkedIn contact and formed

The Worst Thing You Can Do Right Now? Cut Marketing.

Sep 6th, 2022 5m 23s

We've all heard it. "We gotta cut somewhere!" "We need to hit our margins. Cut marketing!" "Marketing's just an expense anyway. If we need to cut somewhere, let's cut marketing." Do any of these sound familiar? Even if you haven't been the one

Creating Short Form Video Content on TikTok

Aug 30th, 2022 11m 5s

Have you been wondering why you should be on TikTok? Afterall, there are so many people talking about it - but you just don't "get" what the big deal is. Isn't it just a bunch of teenagers dancing and lip syncing? No, not it's not. There ar

5 Must Use Resources for Creating High-Converting Content

Aug 23rd, 2022 11m 39s

Do you ever sit and wonder what your next post should be about or the title of your video or next podcast episode? I've been there! And it's daunting to sit there and spin your wheels on all the ideas you have floating around your mind. The 5

Are You Making Any of These 3 Faux Pas with Your Video Marketing?

Aug 16th, 2022 11m 59s

Even if you haven't started creating videos, listen to this episode to see the faux pas to avoid as you start your video marketing journey. Whether you're in the US and in a recession or in a different country that's forecasting a recession (i

Recession Proof Your Business with Video

Aug 9th, 2022 12m 43s

The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession. Most people go gloomy and have bad thoughts about a recession then start reacting -

5 Reasons to Use Video Marketing for Your Business

Aug 2nd, 2022 9m 7s

The human eye can process 36,000 visual messages per hour. It makes sense that this processing is so high and leads to why our attention spans are so short - and getting shorter. Video is the #1 form of media that the majority of people today

Photography as a Passion with Leon McDonald

Jul 26th, 2022 33m 42s

Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife. In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography t

How Video Marketing Helps Convert Sales

Jul 19th, 2022 5m 9s

The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience. The second more important thing is where they spend time. Where they spend time ultimately determines what type of media they in

Is TikTok the New Search Engine?

Jul 12th, 2022 6m 9s

According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google. You might be asking why? Vicki reviews the reasons why as well as what you can

What Is Content Repurposing and Why Is Content Repurposing Important?

Jul 5th, 2022 9m 8s

There are 3 reasons every marketer and content creator should keep in mind with every asset published - and the main one is to create with the intention of repurposing. What is repurposing anyway? Content repurposing is using the same piece of

TikTok, Reels and Shorts Oh My!

Jun 28th, 2022 8m 5s

Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients. These platforms are not just for kids or teenagers