How can membership organisations use content to humanise their brand and their ethics, while adding value to their members’ lives? Emma discusses the ways content can be made relevant and personalised – and, furthermore, how that content can be

Episode 7: What makes a successful membership magazine?

Apr 1st, 2020 46m 1s

With Paul Sloggett, Head of Member Engagement, CIWM,and Thomas Moverley, former Director, The Institute of Sales ManagementMembership bodies often struggle to keep pace with changes in the market, so how do you deal with them? What does pri

Episode 6: Currency of attention – the emerging metric that challenges ROI

Mar 25th, 2020 29m 42s

With Caroline Beesley, Head of Digital Marketing,Co-op Food,and Sam Walker, Head of Customer Campaigns,Co-op FoodThe ‘currency of attention’ has become a new emerging metric that brands are using to measure ROI. What are the methods in w

Episode 5: B2B membership trends and how to maintain your members in an ever-changing market

Mar 18th, 2020 53m 25s

With James Hewes, President and Chief Executive, FIPP,and Barry Mcllheney, Chief Executive, PPAJames and Barry discuss the importance of staying relevant and open to reinventing your membership bodies, listening to your members, taking risk

Episode 4: Can you justify investment in content marketing? Can it self-fund?

Mar 11th, 2020 20m 19s

With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume ShopWe discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill g

Episode 3: With so many clients taking content marketing in-house, what value does an agency bring?

Mar 4th, 2020 30m 23s

With Lysa Hardy, Chief Marketing Officer, Hotel ChocolatIn marketing, we are always asked to think differently. But what does that mean, when choosing your suppliers? With the help of Lysa, we explore how to think outside the box and why it’s

Episode 2: Restructuring growth for membership organisations

Mar 4th, 2020 48m 56s

With Anne Godfrey, Chief Executive, The Chartered Institute of Environmental Health and Nicola Murphy, Group Chief Executive, The River GroupIn this episode, we focus on the challenges faced by membership organisations, an action plan for futu

Episode 1: How can I create a brand halo through content?

Mar 4th, 2020 37m 13s

With Ali Jones, Chief Customer Officer, Co-op FoodWhat is the halo effect? How did the term come about and what is its role in marketing? In this episode we talk to Ali about the importance of building brand strength in one sector of your comp

Trailer

Welcome to Content Talks

Feb 12th, 2020 30s

You might think your content’s good, but why isn’t it giving you the return on investment you need?That’s why the Content Talks podcast speaks to senior professionals about how they measure their content and create business models that deliver