If you’re looking for help understanding how to price your product or service and raise your prices, then this episode is for you. Banish the confusion, stop second guessing yourself and get down to business.

Sean D’Souza was a guest a few months ago talking about what causes people to buy or hesitate and to date, it’s our #1 episode. Sean delivers his information conceptually and with specific actions steps you can take for your business.

Sean runs a zany marketing site, Psychotactics where he deconstructs headlines in his spare time. He’s a cartoonist, loves dancing, works 9 months a year, and is the author of The Brain Audit and Dartboard Pricing. Sean lives in New Zealand with his wife and 64 million sheep. He also has a binge-worthy, music-filled podcast, The Three Month Vacation.