We chat about planning for 2020 and beyond. Do you “just let it happen” or are you a fan of the 12-week year by Moran and Lennnington, or do you have another system? I am a fan of Activity Based Planning. We are preparing to deliver our solution to a customer problem. One of the first steps to selling anything is to make it available to be purchased; that is, your potential customers need to know what you offer and how it solves a problem they are experiencing. We need promotion.

The 4-Ps of Marketing are: Product, Price, Place, and Promotion. One of the most effective components of promotion is your professional network. I teach a science-based method of promotion using the Motivational Listener Professional Network System. Your network is your most effective marketing tool.

Activity Based Planning will help us in setting goals to promote our solutions. Dr. Gail Matthews from Dominican University conducted research on Goals. We look at the five steps from her research to improve the probability of achieving our goals. The summary of the research is available as a PDF. Click the link to request a copy: https://buff.ly/32tZvT1(via Google Forms)

Learn more by visiting my website: dscottsmith.com 

Cheers!

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