About This Episode
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: 

• WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and 
• COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).

This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.

Key takeaways

• Using empathy can build stronger human relationships and be more persuasive.
• How to work with your clients to get them to buy into your work process.
• How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).

Connect With Will

• Visit the Russell Marketing website
• Visit the Russell Gives Foundation website
• Connect with Will on LinkedIn
• Follow Will on Twitter

Resources Mentioned

Find on episode webpage.

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