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The marketer’s tool kit is overflowing with tactics and ideas. Some of the best campaigns are those that build on tools that integrate social media and eMail marketing. Simms Jenkins, BrightWave Marketing and Morgan Stewart, Exact Target join m
Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a c
Twitter opened the door to interactive, real time networking, relationship building and learning .. one 140 character tweet at a time. The next generation of tweets takes it up a notch to structured conversations among many. "Tweet Chat” pionee
What makes a great magazine? Content of course .. writers who have a unique view point and whose “voices” are enjoyable to read. However, with the onset of social media your favorite author may not be a staff writer but a reader .. just like yo
The tools of social media (blogs, Twitter, Facebook, etc.) were created for people to keep in touch with friends and family .. not to promote the latest computer or coffee products. Can marketers have authentic conversations with their customer
Susan Getgood, Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner, Cool Mom Picks join Toby to discuss how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, ha
Think that social media is all about Mils, Gen X or Gen Y? Think again. The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? Des Walsh - Des Walsh dot Com, Barbara Rozgony -Wired PR Works a
Liz Strauss, Successful Blog, and Nancy White, Full Circle, join Toby to explore if relationships built online are real or an illusion. If there is value in social communities then how do you build and nurture them?
"Savvy Auntie" Melanie Notkin, founder of the innovative community for aunts and Scott Monty, Global Digital Communications Ford Motor Company join Toby to discuss if social media content creators are the new Nascar drivers, what impact does ac
Beth Kanter, social media thought leader and founder of BethKanter.org, and Alex Brown, visionary of Alex Brown Racing, join Toby to explore how nonprofits are using social media to tell the stories of social causes. For nonprofit tips from Ale
Mary Clare Hunt, author of "In Women We Trust" and founder of Ecolutionary Selling, and Ginny Dyson, Sustainability Strategist at DMJM H&N join Toby to discuss leveraging social media marketing as a grass roots strategy to education and promote
Yvonne DiVita, President and Founder of WME Books and author of the popular blog Lip-sticking and Deanna "Dede" Sutton, Editorial/Creative Director of Clutchmagazine.com join Toby to explore how to use social media marketing to build relations
Bill Flitter, CEO of Pheedo, and Lee Feinberg, Strategy Director, Avenue A | Razorfish, join Toby to reveal the mysteries of RSS - real simple syndication.
Dr. Daniel Palestrant, Founder CEO of Sermo, and Dr. Richard Thrasher, community member, join Toby to talk about a new model social networking community. Sermo is a social networking community open only to doctors (a niche) but sponsors (advert
Kevin Nalts and Ben Relles join Toby to explore if video networking sites like YouTube can go beyond “cool” to a credible marketing strategy. And by the way, how do you get a video viewed by thousands?
Nettie Hartsock and Sybil Stershic join Toby to talk about using social media to create and promote “old fashion” books.
BL Ochmean, What’s Next, and Connie Reece, Every Dot Connects and The Social Media Club, join Toby to talk about how micro blogging (Twitter, Pownce, Jaiku)can impact social media marketing.
Shel Israel, author of Naked Conversations and Geoff Livingston, author of Now Is Gone join Toby to talk about how astroturfing (false grassroot campaigns)are impacting social media marketing.
SEO expert Stephan Spencer, Netconcepts and his teenage daughter Chloe Spencer, The Ultimate Neopets Cheats Site, join Toby to talk about how to optimize your blog for search engines like Google, Yahoo and all the rest.
Roxanne Darling, Barefoot Studios/award winning Beach Walks With Rox and Rick Short, Director of Marketing Comm., at Indium Corp. join Toby to talk about using video to bring emotion to your messages.
Merrill Dubrow, President of M/A/R/C and Nick Jacobs, President/CEO of Windber Medical Center, join Toby to talk about the challenges and the benefits of senior level executives joining the conversation.
Elana Centor, Funny Business and Julie Keyser-Squires, Softscribes, Inc. join Toby to talk how to develop a blog "voice" that is both informative and entertaining.
Donna Lyons-Miller, GourmetStation and Tim Jackson, Masi Guy join Toby to talk about how consumer brands can leverage social spaces as a marketing strategy.
Marianne Richmond, Resonance Parternship and Peter Kim, Forrester Research join Toby to talk about analytics. Are they necessary? Do they change the culture of social media?
Christine B. (CB) Whittemore, Wear-Dated Carpet Fiber Solutia Inc and Paul Chaney, Blogging Systems and author of Realty Blogging, join Toby to talk about how social media can support B2B marketing strategies.
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