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Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing st
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard An
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard An
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce certainly involves Facebook, Twitter, YouTube, and Pinterest, it's content marketing, search engine optimization,
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Dire
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketi
There's no fooling the search engines (read, Google). They've gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potentia
If you're in content marketing services and you've never heard of the Writer Access content marketing marketplace this episode can help you make more money for yourself and your clients. This is an exclusive interview with Writer Access CEO Byr
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider's meteoric rise to name brand status,
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries ra
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we spen
Dean Takahashi, who is the lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guest posts under my byline over the years. Dean came to Sil
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputatio
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what he likes to cover, podcasting, the dangers of just covering trending stories, and re
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Often
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association. Owned media marketing is about leading a horse to water and making them drink.
Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media re
Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has bee
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. A former agency marketer, Shonali recently completed the Harvard Bus
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers who can help brands scale their content marketing efforts, as well as Marketing Club on Clubhouse, a top 10 club globally and t
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an ind
Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry
Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing I
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